With Clinique Service As You Like It, a new service concept at select stores worldwide, Clinique reinvents the prestige beauty shopping model by offering consumers multiple levels of service along with new, engaging ways to shop for beauty products. Breaking down all barriers, the flow and design invite consumers to engage and interact in a creative and welcoming in-store environment.
Inspired by today’s woman and her shopping habits, this beauty haven utilizes modern design and technology to provide an innovative, dynamic and engaging shopping experience. New features, such as the Foundation Bar and dedicated makeup and skin care browsing areas, encourage consumers to test and select products at their leisure. Additionally, the Top 10 wall offers a well-edited assortment of best-sellers.
The new state-of-the-art service experience means consumers can shop based on their individual needs and moods. One of the most popular service tools is the Clinique Apple iPad® Skin Care Diagnostic. Clinique is the first cosmetics brand to use the Apple iPad® in-store. Using app software exclusive to Clinique, consumers identify their skin care concerns and receive personalized skin care recommendations using a 90-second computer-guided skin care analysis. The diagnostic tool processes over 180,000 product combinations that precisely match each consumer’s personal needs. At the end of the analysis, a printed receipt provides a list of custom-fit product recommendations. A Clinique Consultant is always available for a one-on-one consultation for the consumer who has time and wants expert skin care and makeup analysis as well as application tips.
Clinique will continue to evolve the consumer experience by integrating digital, mobile and social media into the Clinique Service As You Like It concept—allowing consumers to connect with the brand in ways most relevant and engaging to them.
iApple and iPad are registered trademarks of Apple Inc. Clinique purchased the Apple iPad® for Clinique counters without establishing a formal relationship with or endorsement from Apple Inc.