Every Woman Can Be Beautiful

The Est\u00E9e Lauder Companies

Every Woman Can Be Beautiful is the cornerstone of the Estée Lauder Philosophy

Every Woman Can Be Beautiful


New Faces for Estée Lauder

  • EL recently signed three modern, global beauties
  • New ad campaign is a modern interpretation of the brand’s heritage and image
Joan Smalls, Constance Jablonski, and Liu Wen
Mrs. Estée Lauder built her cosmetics empire on the belief that every woman can be beautiful. This philosophy has always been the cornerstone of Estée Lauder, and as we continue to build on our strong heritage and values, it will now become the key philosophy to lead the brand into the future.
“The phrase ‘Every Woman Can Be Beautiful,’ is still just as relevant today as it was when Mrs. Lauder first said it,” Jane Hertzmark Hudis, Estée Lauder Global Brand President, recently said, “It is inclusive, empowering and a universal truth that appeals to women around the world. It defines modern and global beauty and it acknowledges that this beauty comes in many forms. We are proud to take the words of our founder and use them to bring together the heritage, the image, the products and the conversations the Estée Lauder brand is having with women today.”
In support of this brand philosophy, Estée Lauder recently signed three new global faces: Constance Jablonski from France, Liu Wen from China and Joan Smalls from Puerto Rico. All are modern, global beauties who are loved by top photographers and fashion designers around the world. They represent Estée Lauder’s diverse and growing consumer base and they will help Estée Lauder write a new chapter in beauty history.
“Estée’s choice of models throughout the brand’s evolution was always extraordinary,” said Aerin Lauder, Estée Lauder Style and Image Director. “We continue this legacy with a new group of diverse faces that truly represent a modern vision of beauty.”
A new advertising campaign featuring Constance, Liu Wen and Joan recently debuted to support the ‘Every Woman Can Be Beautiful’ philosophy and two new skincare products; Idealist Even Skintone Illuminator and Idealist Cooling Eye Illuminator. Shot by Craig McDean, the three models appear together in an Estée Lauder ad for the first time, communicating the desire for beautiful skin across all ethnicities.
Also bringing the ‘Every Woman Can Be Beautiful’ concept to life, are key icon images featuring four of Estée Lauder’s global spokesmodels. Hilary Rhoda, Constance Jablonski, Liu Wen and Joan Smalls are all dressed in white, communicating elegance as well as each model’s personality and style. They are a modern interpretation of some of the most memorable ads Mrs. Estée Lauder herself created throughout the years.