In a multi-pronged partnership, FLIRT! Cosmetics has teamed up with Heather Morris, actress, dancer, singer and star of the hit television show, “Glee,” as the new Celebrity Style Ambassador in support of the brand’s Spring/Summer 2011 product collection. As “ambassador” for the brand, Heather appears on FLIRT!’s website and social networks, as well as supports in-store and promotional efforts, including a consumer contest looking for the next “flirtiest performer.”
“Heather Morris is the perfect fit for the FLIRT! brand and we couldn’t be more excited to have her as a part of our team,” said Julie Howard, Senior Vice President of Marketing for BeautyBank. “Heather is fun, sassy, playful, and of course flirty, all qualities that inherently fit with our brand personality and the direction of our new Spring and Summer product line. We feel very lucky and honored to be working with someone so talented – a true rising star.”
“I am thrilled FLIRT! tapped into me to be their new Style Ambassador,” said Heather Morris. “I love FLIRT! products because they help me express my own personal style – especially when I want to stand out on set or in the crowd. What could be more fun then getting to play with makeup and fragrance and tell people all about it!”
BeautyBank is dedicated to the ideation, development and incubation of innovative new brand concepts for the Estée Lauder Companies globally. In addition to FLIRT!, BeautyBank has driven the success of GoodSkin Labs™, Daisy Fuentes Beauty, American Beauty and Grassroots™ Research Labs, in addition to ideating new brand concepts.