As we pursue our strategic journey, we’re investing greater resources in our most promising opportunities – by category, brand, region and channel. We carefully decide where to allocate our resources to drive our momentum for the long term.
We are honing our innovation strategy to create fewer but more successful products, with a motivation to be “creativity-driven and consumer-inspired.” We use the consumer as our muse to create beauty products she never imagined she needed.
Our High-Touch personal service creates an emotional connection with the consumer and inspires brand loyalty. Our customized educational approach comes naturally from our talented beauty advisors and makeup artists, but we’ve successfully adapted it for online, direct response television and self-assisted formats, as well.
We strive to be locally relevant to all our consumers wherever they live. We do this by creating certain products for specific markets and by altering our marketing depending on the region, to speak to consumers in more culturally relevant ways.
We are deeply immersed in the online world and continue to invest greater resources in all things digital. Many of our brands interact with their consumers through Facebook, Twitter and YouTube, have established global e-commerce sites and created powerful viral marketing campaigns. We are committed to being on the cutting edge of the evolving digital experience.
The entrepreneurial talents of our employees are one of our key strengths. They enable us to design products and services that capture the imagination of our consumers and take the industry in new directions.
As we evolve into a truly global organization and generate excitement at retail, we’re not only improving our Company’s performance, but we’re leading the prestige beauty industry in a new direction. – William P. Lauder, Executive Chairman
