Corporate Strategy

The Est\u00E9e Lauder Companies

Corporate Strategy

As we pursue our strategic journey, we’re investing greater resources in our most promising opportunities – by category, brand, region and channel. We carefully decide where to allocate our resources to drive our momentum for the long term.

Committed to Growth

The Estée Lauder Companies’ long-term strategy seeks to achieve higher levels of sustainable, profitable growth to remain a leader in global prestige beauty. Our Company is committed to increasing innovation throughout all aspects of its business, putting a greater focus on consumer insights and integrating its brands, regions and functions to leverage scale and efficiencies. We are strengthening critical areas that distinguish our Company.