On Thursday, January 27, 2011, the Aramis Designer Fragrances (ADF) Global Communications team hosted an all-day Global press event in Poland to promote the re-launch of the DKNY Original campaign and the new online application “Kiss In A Cab” platform. Six International markets and more than 70 of Poland’s top media and retail executives gathered to for a press day with real-life couple and campaign models - Anja Rubik and Sasha Knezevic.
The DKNY Original Media day was impactful. It consisted of television interviews with Good Morning TVN and PAP TV, followed by a photo-opportunity and press conference. Anja and Sasha hosted one-on-one press interviews with the following publications: Elle Spain, Elle Poland, Elle Finland, ESPIRIT UK, Costume Denmark, Glamour Netherlands, Cosmopolitan Poland, Twoj Styl Poland, Pani Poland VIVA! Poland and Glamour Poland. Also, in attendance were Magdalena Kaminska, General Manager of CENR, Agnieszka Witaszek, Brand Manager of CENR and Chris Good, SVP, Central and Eastern Europe.
Following the event, the fragrance received three minutes of coverage on Poland’s number one morning show, Good Morning TVN. The brand has also received numerous online clips and full page feature commitments from long-lead editors.