Discover the New Ojon.com

The Est\u00E9e Lauder Companies

Ojon has created interactive engagement platforms to customize the high-touch shopping experience

Discover the New Ojon.com

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08/01/11 By Ojon

ELC

Damage Reverse ritual landing page
In April 2011, Ojon officially launched a new interactive ecommerce website to incorporate the brand’s updated positioning and creative direction.  The evolution of the brand is showcased on every page with beautiful new models, engaging product shots and clear, succinct messaging.  Storytelling has always been an important part of Ojon’s brand DNA.  The intricate narratives are communicated on the new site through exotic, sensual visuals and copy at every consumer touch point. 
 
Side-by-side with the creative evolution, Ojon has created interactive engagement platforms to customize the high-touch shopping experience and help users understand the benefits of each hair care ritual.   A simple product finder creates personalized suggestions based on a list of concerns, including “I live in a city with high pollution levels,” “I frequently heat style my hair,” and “I comb, tease or backcomb my hair.” Based on each unique combination, a customized regimen is designed to address specific challenges.
 
After selecting the right products, fans can explore tips and trends through Ojon’s online magazine o-thority™ that includes seasonal product suggestions and advice from industry experts. 
 
The site also provides a best-in-class ecommerce experience, improving the brand’s overall shopability online.  Optimized navigation allows users to shop by product type or ritual while clear directional tools make it easier to identify what products are ideal for specific hair concerns.
 
Visit www.ojon.com to explore the newly-designed site.

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    Denis Simioni went on a quest to discover "nature's golden elixer" after a relative from Central America came to visit and left behind a baby food jar of brown oil. They called it a native remedy for damaged hair and skin. In this interview, Dennis shares the story behind Ojon, and discusses how he sees the brand evolving.

  • Ojon Hosts Media Launch to Announce New Brand Developments

    On November 17 and 18, 2010, Ojon played host to more than 50 top beauty insiders and influencers at New York’s Ion Salon in SoHo to announce the brand’s recent advancements and innovative new product launches.

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