Our founder, Estée Lauder built her cosmetics empire on the belief that Every Woman Can Be Beautiful. This philosophy has always been the cornerstone of the Estée Lauder brand, and as we continue to build on our strong heritage and values, it will now become the key philosophy to lead the brand into the future.

“‘Every Woman Can Be Beautiful’ is still just as relevant today as it was when Estée Lauder first said it,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “It is inclusive, empowering and a universal truth that appeals to women around the world. It defines modern and global beauty and it acknowledges that beauty comes in many forms.”

Echoing this philosophy, the Estée Lauder brand signed three new global faces: Constance Jablonski from France, Liu Wen from China and Joan Smalls from Puerto Rico. All are modern, global beauties who represent the brand’s diverse and growing consumer base.

“Estée’s choice of models was always extraordinary,” said Aerin Lauder, Style and Image Director, Estée Lauder. “We continue this legacy with a new group of diverse faces that truly represents a modern vision of beauty.”