In 2010, GoodSkin Labs introduced the “GoodSkin Labs Circle™” an online brand ambassador program. The GoodSkin Labs Circle™ is comprised of ten real women from the U.S., who serve as ambassadors for GoodSkin Labs in all communication and marketing efforts. These women were chosen by the brand because of their love of the brand’s products and their social networking prowess. The ambassadors act as spokespeople with media and provide product testimonials on the brand website and Facebook page on a monthly basis. Additionally, the Circle “sponsored” multi-tasking, over-extended women by providing encouragement, inspiration and tips on the brand website and Facebook page that make the most out of a woman’s busy schedule.
As a result of the success the GoodSkin Labs Circle™, the program was touted as the Digital Campaign of the Month in the April issue of PR Week. The industry publication provides accolades to GoodSkin Labs for utilizing real woman as ambassadors to disseminate brand buzz on and off-line.