Jo Malone creates authentic, adventurous scents, inspiring imaginative ways to wear and enjoy them at home
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The Jo Malone™ brand, acquired in 1999, is a British luxury fragrance brand, now available in 25 countries. Known for creating unexpected scents and coveted candles, it’s recognized by its iconic presentation and consistent fusion of finesse and fun.
September 2011 sees the launch of Jo Malone's 'Wild Bluebell' fragrance and campaign, shot by British fashion photographer, Tim Walker. This is a first for the brand under the new direction of Senior Vice President, Creative, James Gager.
Luxury scented candles are now as coveted as fragrance itself, “What is less widely appreciated is just how much careful craftsmanship and immense patience goes into creating them,” says the Jo Malone™ Creative Studio.
Deep, dark and mysterious, yet with an addictively fresh edge, Cologne Intense from Jo Malone™ fragrances is inspired by centuries-old rituals and traditions of layering scents, incenses and oils.
Victoria Beckham chose signature Lime Basil & Mandarin and uplifting Grapefruit candles to fragrance the launch of her latest line, 'Victoria, Victoria Beckham', at Harvey Nichols’ flagship store in London. http://bit.ly/wHb4Os
London Fashion Week is in full swing. Jo Malone London has been helping the British Fashion Council style the occasion with scent for the fourth season running, transforming the main tents with iconic Orange Blossom candles.
London-based fashion designer Bella Freud is another Red Roses advocate. Says Bella: “Red Roses is a bewitching scent; gentle, seductive and intensely feminine.” We recommend layering with French Lime Blossom for a touch of soft elegance.
