The October 2010 Style Section of the New York Times featured Lab Series Skincare for Men Ab Rescue Body Sculpting Gel in a positive article - sparking an increase in chatter on the brand’s Facebook and Twitter pages.
Since July 2010, Stefan Pinto, a writer and model, who was shadowed in the article has been using Lab Series Skincare for Men Ab Rescue Body Sculpting Gel and chronicling the progress of his abs on his personal Twitter and Facebook pages. The article resulted in a great deal of buzz for Pinto and for Lab Series products. 254 click-thrus were generated on the Lab Series for Men Gallery as a result of the article, and the conversation the brand started on Twitter after the article hit stands: @labseries received 28 retweets, including one by @menshealthmag as well as @gawker.
Click here to read the full New York Times article.