GoodSkin Story2

The Est\u00E9e Lauder Companies

GoodSkin Labs Launches in Sephora China

GoodSkin Labs Launches in China

Print
08/01/11 By GoodSkin Labs

ELC

Eyliplex-2 ad visual
​GoodSkin Labs, developed exclusively by BeautyBank, is excited to announce its launch in China with exclusive retail partner, Sephora.  GoodSkin Labs first entered China in April 2011 with product innovation, Eyliplex-2. Eyliplex-2 is a breakthrough, two-phase eye treatment that works around the clock – day and night – to address eye area concerns.  GoodSkin Labs developed Eyliplex-2 to address the consumer who wants to streamline her eye-care routine. Eyliplex-2 is a 24-hour system with a fast acting and an over time formula housed in one small convenient package that addresses concerns including lifting, tightening, dark circles and crepiness.  The brand will begin to roll out other products in the line in China beginning Summer 2011.
 
To officially introduce the brand to the Chinese market and select members of the press, an event was held in Shanghai at Top3, an upscale and modern restaurant-lounge. Approximately 20 journalists from the leading Shanghai media and bloggers, including Elle, Grazia, Femina, among others, were in attendance. Editors were already familiar with the brand from the extensive media coverage in Hong Kong and were excited to learn more firsthand about both the GoodSkin Labs and Eyliplex. ​​

Contact Us

For Consumers

Connect With Us