Origins is excited to announce the launch of the brand in mainland China. On Tuesday, March 16th, 2010, Origins officially opened its doors at the Parkson Department Store in Shanghai. The brand expects to open four more doors in Shanghai and Beijing by June 30, 2010.
“This is such an exciting day for Origins,” said Jane Lauder, Senior Vice President, General Manager of Origins, and a member of The Estée Lauder Companies’ Board of Directors. “We’re thrilled to be able to offer Chinese consumers the opportunity to experience Origins’ diverse range of high performance skin care products that are powered by nature and proven by science.”
“Chinese consumers are passionate about skin care and natural ingredients, so Origins will be very relevant to this market,” Carol Shen, General Manager of The Estée Lauder Companies in China, said. “In fact, the main ingredient in one of Origins most popular anti-aging collections, called ‘A Perfect World,’ is White Tea, an extremely potent antioxidant which comes from the mountains of the Fujian Province in southeast China.”
Attending the Origins launch with Ms. Lauder and Ms. Shen were William P. Lauder, Executive Chairman of The Estée Lauder Companies, who was one of the founders of the brand, Lynne Greene, Global Brand President for Clinique, Origins and Ojon, along with other Company executives.
“It’s great to be back in China. We’re delighted to introduce another one of our prestige brands into this fast-growing market,” Mr. Lauder said. “China is strategically important for our Company and we expect that Origins will help fuel our continued expansion here.”
In keeping with its long-standing mission to protect the planet, Origins has partnered with “Million Forest,” a reforestation project organized by The Climate Group, United Nations Environment Programme and China Green Foundation, to help preserve the trees and habitats of the Gansu Province.
The launch of Origins in China was also commemorated by a symbolic tree planting near the Origins counter inside the Parkson Department Store in Shanghai. This helped to further Origins Global Earth Initiative. Through the years, the brand’s practices and partnerships have made an environmental impact that is equivalent to planting 2,800 acres or 2.2 square kilometers of trees worldwide.