“I believe that potential is unlimited – success depends on daring to act on dreams” – Mrs. Estée Lauder
Since Estée Lauder founded our Company in 1946 with four cosmetics products and unlimited dreams, we have grown virtually every year on the key principles she established: creativity, innovation and entrepreneurship.
Throughout the years, our Company has dreamed up many beauty-industry firsts. This timeline illustrates many of our most creative efforts.
Estée Lauder, the founder of the company that bears her name, started her business with four skin care products and a simple premise: that every woman can be beautiful.
Today, Estée Lauder’s children and grandchildren are active and involved in the thriving house of beauty that she so carefully built over many decades. But for them, it is much more than a family business.