08/01/11
By
Estée Lauder
- “Touch”, a short film directed by Tim Piper addresses this balance between technology and intimacy
Content
With Sensuous Nude, the Estée Lauder brand unveils its most personal, intimate and effortless expression of sensuality. This scent was inspired by the feel of warm, bare skin and the personal, uninhibited nature of modern sensuality.
Sensuous Nude glows with cozy musks that radiate and linger like a second skin. Sicilian bergamot and mandarin contrast with exotic baie rose and black pepper as a base, and then jasmine petals, coconut water, and honey to engage all of the senses in an immersive experience.
To celebrate the launch of the fragrance Estée Lauder produced “Touch”, a short film directed by Tim Piper. The goal of the film is to start a provocative conversation about finding the balance between technology and personal intimacy. The film begs the inherent question: is staying in touch the same as being in touch? With the now-pervasive phenomena of 24/7 technology-based interactions on Twitter, Facebook and the like, do we have any idea what’s going on with ourselves? This film is a powerful reminder that a simple caress of the skin is a beautiful and welcome opportunity to awaken our inner being.