Smashbox Cosmetics and Social Amp, the leading provider of onsite social personalization, have partnered to develop a custom shopping experience based on the preferences of consumers and their friends.
“We’ve really brought Facebook to Smashbox.com,” says Beth DiNardo, General Manager of Smashbox Cosmetics. “As we move forward in an industry where social media is essential for growth, we are excited to be the first beauty brand to implement a comprehensive shopping experience driven by social popularity and consumers’ social connections.”
Want to know which lip gloss your friends love, or which eye shadow color is hot right now? Social Shop will show you the products trending among your own social circle, as well what’s most popular among the Smashbox community at large.
Using Facebook profile data, Facebook “Likes” and consumers’ “Wants,” Social Amp provides Smashbox shoppers with personalized recommendations based on their friends’ preferences, as well as their own. Social Amp’s platform and applications embed the social graph and users’ social connections directly into Smashbox.com for brand-focused interaction.
“Most brands spend to put up a Facebook page and activate conversations inside Facebook,” says Matt Sunbulli, CEO of Social Amp. “With Social Amp, innovative brands like Smashbox now have the ability to activate Facebook-like social interaction on their own sites, closer to the point of conversion. Ultimately, brand sites need to have the same level of social play as Facebook pages, if not greater.”
Key features of Smashbox’s Social Shop:
Create and share your own personalized profile page of Likes/Wants
View your friends’ profile pages
Explore most popular products based on global Likes/Wants
Explore top products based on friends’ Likes/Wants
Leave comments and participate in conversations about products
See gift suggestions for your friends on their birthdays
To experience Smashbox’s Social Shop powered by Social Amp visit:
http://www.smashbox.com/socialshop