We live for lipstick. Get excited about primers. But most of all, we love sharing our makeup secrets with you. Why? Because we are the only beauty brand born out of a real photo studio—the legendary Smashbox Studios in L.A.—and creating gorgeous looks is what we do here.  It’s all about being your most kickass beautiful self at Smashbox.

  • Introducing our latest all-in-one game-changer: CC Cream

    Makeup with the benefits of skincare? Yes, please! Introducing our latest all-in-one game-changer: CC Cream. The advanced, lightweight formula neutralizes and brightens skin for a more even complexion.

  • Always Sharp Eyeliner

    Ditch your sharpener, but stay sharp! This waterproof kohl eye liner glides on and self-sharpens every time you twist the cap off.

  • Liquid Halo

    The first-ever foundation with breakthrough Liquid Light Technology completely evens out skin for a totally natural, luminous finish.

Twitter Buzz

Go from dramatically defined to obscenely over-the-top, layer by layer w/ #XRATEDMASCARA, available at @ULTA_Beauty.

#CyberMonday only! Score a free limited-edition makeup bag. Plus, get 25% off any $50 purchase. Code: HOLIDAY15

RT @louiseroe: On set today filming my ultimate holiday party tips! #MadeatSmashbox @Smashbox #FrontRoe #HappyHolidays…