Spring/Summer 2011

The Est\u00E9e Lauder Companies

Flirty, fun, glamorous!

Introduction of All That Lash and Luv-a-licious

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08/01/11 By Flirt!

ELC

Luv-a-licious
FLIRT! is pleased to announce its latest product innovations – All That Lash™ Volumizing Mascara and Luv-a-licious Perfume Spray.
 
Inspired by the glitz, glam and over the top pzaaz of the Vegas Show Girl, NEW All That Lash™ Volumizing Mascara provides extreme volume, unbelievable build and exceptional separation to lashes. Our boldest mascara yet, All That Lash provides a 108% increase in lash volume. The mascara’s super-volume building secret is stashed in its giant brush that provides the ultimate amount of product lay down to lashes and excellent separation. All That Lash’s unique formula quickly covers lashes from root to tip providing extreme volume and fullness.
 
FLIRT!’s newest flirtatious fruity floral fragrance, Luv-a-licious™, is both playfully coy and seductively feminine. The Luv-a-licious girl keeps ‘em guessing with a teasingly flirty blend of fruits and flowers. The inviting, upbeat introduction features charming juicy lychee, sparkling mandarin and tender marigold.  A fun and flirty, super-girlie heart unfolds with luscious ripe plum, feminine pink rose, romantic jasmine petals and fluffy pink peony.  In the drydown, gentle base notes of soft musk, amber and creamy sandalwood deliver long lasting, skin-like warmth and subtle sexiness. Packaged in the signature FLIRT! glass bottle made super sweet with vintage imagery of the brand’s ultimate beauty icon – the Pin-Up – you’ll covet the way it looks almost as much as the way it makes you feel!
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  • Heather Morris Partnership Announcement

    As “ambassador” for the brand, Heather appears on FLIRT!’s website and social networks, as well as supports in-store and promotional efforts, including a consumer contest looking for the next “flirtiest performer.”

  • “Show Us How You FLIRT” Contest Winner Announcement

    FLIRT!, developed exclusively by BeautyBank, hosted an online contest with Heather Morris called “Show Us How You FLIRT!” looking for the flirtiest performer in America.

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