Bumble and bumble's backstage and salon pros are recognized by those in the know as masters of styling (and sporting) that elusive, lived-in, undone-yet-done look. They’ve made careers of diffusing, curling, teasing and toiling to achieve tousled, effortless-looking locks. But multiple products, considerable time and an expert’s skill have always been needed to make what looked imperfect...perfect.
Born of the need for a shortcut to sublimely undone hair is an unprecedented styling product: Bb.Texture hair(un)dressing creme. It’s for messing with perfection. It’s scuffed, second-day style in seconds – a first of its kind for one-of-a-kind looks. A friend to ladies and gents alike, this miracle hybrid gel-creme provides lift, volume, grit, and grip with memory and moldability for hold with movement. A revolutionary “dry moisture” formula, courtesy of an alcohol-free blend of silica and humectants, leaves tousled hair matte but not parched.
To best (un)dress hair with Bb.Texture, start with a small amount on damp hair (a must) and build. Let sit a minute, then loosen and ruffle, freehand. Apply at the roots for extra lift or use a diffuser for more volume all over. Wear as a finished style or use it as a base for other looks like textured ponytails or chic, wavy chignons. Combine with Grooming Creme for more polish and light sheen or work in a bit of Styling Wax at ends for flexible detailing and a hint of shine.
Beginning March 1, 2011, visit bumbleandbumble.com/texture to learn more about our latest addition. Take a behind-the scenes look at the campaign, get product tips and recipes, and meet a few cool characters from around the country who think a bit of texture makes everything more interesting.