Worldwide Initiatives

The Est\u00E9e Lauder Companies

More than 62 percent of our sales come from outside the United States

Worldwide Initiatives

The Estée Lauder Companies is focused solely on prestige beauty, but we are widely diversified by brand, category, geography and channels of distribution. Taken together, sales of the Company's brands comprise about one-fifth of the $40 billion global prestige beauty business.

ELC’s Regional Activity
  • The Americas
    This region is our largest in terms of sales, accounting for 43 percent of total global sales. Latin America, while still small, is one of our fastest growing sub-regions.
  • Europe, the Middle East and Africa
    This geographic area contributes the highest percentage of our operating income and includes our Travel Retail business, which has enjoyed huge sales growth during the last two years. We have also posted solid gains in well-established European countries, as well as in emerging markets, including Russia, the Middle East and Eastern Europe.
  • Asia/Pacific
    Greater China is driving significant sales gains in this area. China has become our second largest market in the region after Japan, fueled by a rapidly growing middle class that desires luxury, aspirational brands. Sales in this region are heavily skewed toward skin care, our largest product category.

  • Corporate Strategy

    As we pursue our strategic journey, we’re investing greater resources in our most promising opportunities – by category, brand, region and channel. We carefully decide where to allocate our resources to drive our momentum for the long term.

  • Corporate Responsibility

    We are passionate about protecting the beauty of our planet. From responsible ingredient sourcing to innovating efficiencies in our operations, corporate responsibility is an essential part of HOW we do business.

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