Each year, the BCA Campaign raises funds through its brands, employees, and retail partners around the world to help support breast cancer research.

In 1992, Evelyn H. Lauder and Alexandra Penney, then editor of SELF, developed the Pink Ribbon, which became the globally recognized symbol of breast health. Over 110 million Pink Ribbons have been distributed.

Employees are critical to the success of The BCA Campaign, planning grassroots activities ranging from bake sales to sporting tournaments.

Founder Evelyn H. Lauder unveiled 2011’s bold, inspiring Breast Cancer Awareness Campaign: “TOGETHER. Connect. Communicate. Conquer. For A Future Free of Breast Cancer.”

David Furnish, Elizabeth Hurley, Elton John, Evelyn Lauder, Trudie Styler and Sting at The 2011 Breast Cancer Research Foundation® Hot Pink Party, New York City. BCRF has raised over $330 million.

Evelyn Lauder and Alexander Penney deliver over 200,000 Pink Ribbon Petitions to First Lady Hillary Rodham Clinton asking for increased government funding for breast cancer research.

Evelyn Lauder publishes her first book of nature photographs, The Seasons Observed. All royalties benefit The Breast Cancer Research Foundation®.

The Estée Lauder Companies’ BCA Campaign’s Global Landmark Illuminations Initiative lights up famous buildings, monuments and landmarks in glowing pink around the world.

The Estée Lauder Companies’ Ribbon of Light Campaign is launched. Hundreds of “human ribbons” are created in parks, college campuses and plazas around the world, including France (pictured).

In a bold move, The Estée Lauder Companies’ famed Pink Ribbon “turns up the heat” on breast cancer by changing its color from pale to hot pink.

The 2011 BCA Campaign, “TOGETHER. Connect. Communicate. Conquer. For A Future Free of Breast Cancer”, emphasizes the power of uniting people around the world to spread the message of breast health.

Each October, Evelyn Lauder, Elizabeth Hurley, and key executives have rung The Opening Bell (SM) at The New York Stock Exchange to celebrate Breast Cancer Awareness Month.

William Lauder, Fabrizio Freda, Evelyn Lauder and Elizabeth Hurley illuminate the Empire State Building in 2010 when BCA secured the Guinness World Record for “Most Landmarks Illuminated for A Cause in 24 Hours” !

Influential bloggers joined our 2010 BCA Social Media Campaign to share our mission with their followers. They gathered to kick off the Campaign at Bloomingdale’s 59th Street flagship store in New York City.

Our World Pink Ribbon Ambassador program engages politicians and influential citizens around the world to represent The BCA Campaign in their country, such as the First Lady of Panama, Mrs. Linares de Martinelli

World Pink Ribbon Ambassador Yang Lan, one of China’s best-known media entrepreneurs and talk show hosts, promotes BCA with ELC’s General Manager in China, Carol Shen.

Our WPRAs lend their support to BCA events, press opportunities, fundraising and awareness activities. Pictured, Rapeepan Luang-Aramrutan and Yupapak Vajrabhaya at The BCA Campaign’s Charity Walk in Thailand.

In October 2010, The Estée Lauder Companies sets a first-time Guinness World Record for “Most Landmarks Illuminated for a Cause in 24 Hours” as part of The BCA Campaign’s Global Landmark Illuminations Initiative.

The Peninsula Hotel, Hong Kong, China

Niagara Falls, Canada

National Aquatics Center (the “Water Cube”), Beijing, China

Cristo Redentor, Rio de Janeiro, Brazil

Harrods, London, United Kingdom

The Estée Lauder Sales Force incorporates BCA Campaign activity into their regional initiatives. Last year, the EL Sales Force raised more than one million dollars for The Breast Cancer Research Foundation.

Fundraising to benefit breast cancer research is important to our employees. Many of our global affiliates raise money for cancer research in exciting and inventive ways.

Employee participation in BCA events continues throughout every region where The Estée Lauder Companies operates.

Thailand’s BCA Campaign helped fund this travelling bus, offering free mammograms and raising awareness of the importance of regular screenings for women over 40.