The Estée Lauder Companies’ Breast Cancer Awareness Campaign
Brand Participation
Every year, throughout the month of October, the Company’s brands distribute Pink Ribbons and informational materials at their retail counters and sell special Pink Ribbon beauty products to support their donations to The Breast Cancer Research Foundation (www.bcrfcure.org). This October, fifteen of The Estée Lauder Companies most glamorous beauty brands will join together to make the Breast Cancer Awareness Campaign’s 17th year prettier, pinker & more powerful than ever.
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