Events and Activities
2008 Campaign Message:
“World Pink. World Without Breast Cancer. Wear a Pink Ribbon. Make a Difference.”
The latest BCA Campaign, “World Pink. World Without Breast Cancer. Wear a Pink Ribbon. Make a Difference.” encapsulated the spirit of bringing people together from all walks of life to find a cure for breast cancer. The Campaign was created by Marisa Acocella Marchetto, cartoonist and author of the graphic memoir Cancer Vixen, and symbolizes Marisa and Mrs. Lauder’s vision of a planet entirely cancer free. In October 2008, Elizabeth Hurley, Spokesmodel for Estée Lauder and The Breast Cancer Awareness Campaign, traveled to several cities, participated in events at numerous retailers and illuminated several global landmarks to inspire men and women to seek information about early detection and breast health. Additionally, the Breast Cancer Awareness Campaign unveiled a new Public Service Announcement, which featured Elizabeth Hurley urging viewers to wear a Pink Ribbon, to practice breast self examination and to visit their doctor for a routine clinical breast exam and/or a mammogram if over the age of 40. Splendid, for the second year in a row, created a limited-edition tank top as an exciting way to alert people to the “World Pink” message.
The Global Launch of Breast Cancer Awareness Month
On Monday, September 29th, Elizabeth Hurley, Spokesmodel for Estée Lauder and The Estée Lauder Companies’ Breast Cancer Awareness Campaign, traveled to Amsterdam where she participated in the Pink Ribbon Award Gala and illuminated Amsterdam’s Concert Hall.
On Thursday, October 2nd, Elizabeth Hurley, Leonard Lauder, Chairman of The Estée Lauder Companies, Marisa Acocella Marchetto, cartoonist and creator of the “World Pink” Campaign, and Michael Gould, Chairman and CEO of Bloomingdale’s, officially kicked off Breast Cancer Awareness Month by illuminating Bloomingdale’s 59th Street Store as part of the Global Landmarks Illumination Initiative. The store remained lit for the entire month of October. This illumination event jump-started a six-city Personal Appearance tour with Elizabeth Hurley.
Michael Gould, Marisa Acocella Marchetto,
Elizabeth Hurley & Leonard Lauder at illumination
of Bloomingdale’s 59th Street Store
On Friday, October 3rd, Jay Strongwater, home accessories designer and creator of the Estée Lauder Pink Reflections Duet Compact, joined Ms. Hurley for a Personal Appearance at the Short Hills Mall in New Jersey. On Saturday, October 4th, Elizabeth traveled to Boston to reunite with Marisa Acocella Marchetto for a Personal Appearance at the Bloomingdale’s Chestnut Hill Boston Store and to illuminate Boston’s Museum of Fine Arts. On Monday, October 6th, Elizabeth attended a Personal Appearance with Jay Strongwater at Chicago’s Saks Fifth Avenue Store.
Elizabeth Hurley & Marisa Acocella Marchetto
at Bloomingdale’s Chestnut Hill Store
in Boston, MA
Elizabeth Hurley, Saks Fifth Avenue customer &
Jay Strongwater at Saks Fifth Avenue Chicago Store.
On Friday, October 10th, the New York Stock Exchange – the largest stock exchange in the world by dollar volume – saw pink as The Estée Lauder Companies’ female brand presidents and Mr. William Lauder, CEO of The Estée Lauder Companies, rang the Closing Bell and distributed Pink Ribbons and 2,500 pieces of full size Unforgivable by Sean “Diddy” Combs to the men and women on the trading floor.
Alexandra Trower, Caroline Geerlings, Jane Lauder,
William Lauder, Jane Hertzmark Hudis, Deborah Krulewitch
and Noreen Culhane (NYSE)
On Thursday, October 16th, Elizabeth Hurley was in London for a Personal Appearance event at Selfridges. The same evening, Elizabeth Hurley was joined by Mr. William Lauder for the illumination of The Tower of London. In India on Thursday, October 23rd, Elizabeth was once again joined by Mr. William Lauder for the illumination of the Taj Mahal Palace and Tower Hotel in Mumbai.
