The Estée Lauder Companies’ Breast Cancer Awareness
Campaign
Events and Activities
Highlights of the 2007 Estée Lauder Companies Breast Cancer Awareness Campaign included:
A New Campaign Message: “Win the Fight Against Breast Cancer”
The 2007 Campaign, ‘Win the Fight Against Breast Cancer’, signified the importance of bringing people together to fight breast cancer until there is a cure. The Campaign was created by Marisa Acocella Marchetto, cartoonist and author of the graphic memoir Cancer Vixen, which tells the story of how she battled and triumphed over breast cancer. Splendid created the perfect pink camouflage tank top to support the Campaign. The limited-edition tank top was a new and exciting way to reach more people with the message to “Win the Fight”.
The Global Launch of Breast Cancer Awareness Month
On Monday, October 1st; Elizabeth Hurley, actress and Estée Lauder Spokesmodel, kicked off the 2007 Breast Cancer Awareness Campaign by flipping the switch to illuminate the Vancouver Art Gallery in a wash of pink light as part of the Global Landmarks llumination Initiative. The illumination event jump-started a four-city Personal Appearance tour with Elizabeth Hurley beginning with Holt Renfrew in Vancouver on October 2nd. On Wednesday, October 3rd, Ms. Hurley was at Nordstrom in Seattle for a Personal Appearance with Anne Klein deisgner Isabel Toledo. On October 4th, Elizabeth traveled to San Francisco to join Marisa Acocella Marchetto for a Personal Appearance at Bloomingdales where the two signed copies of Cancer Vixen and Pink Products. The dynamic duo rounded out the week of special events with a Personal Appearance at Saks Fifth Avenue in Beverly Hills.
On October 12th, the New York Stock Exchange – the largest stock exchange in the world by dollar volume – saw pink as the Estée Lauder Companies rang the Closing Bell and distributed Pink Ribbons and Lab Series Skincare for Mens Daily Moisture Defense Lotion to the men and women on the trading floor.
The 8th Annual Global Landmarks Illumination Initiative
Each year, The Estée Lauder Companies arranges for world-famous
landmarks around the world to be illuminated in glowing Pink Lights during
Breast Cancer Awareness Month to focus attention and spread awareness about
breast cancer and the message that early detection saves lives. Now in
its eighth year, the Company has illuminated hundreds of famous buildings,
monuments and landmarks in over 50 countries around the world. In 2007
alone, 192 landmarks were illuminated. In addition to New York
City illumination sites, highlights of 2007 participating landmarks included:
On October 12th, the New York Stock Exchange – the largest stock exchange in the world by dollar volume – saw pink as the Estée Lauder Companies rang the Closing Bell and distributed Pink Ribbons and Lab Series Skincare for Mens Daily Moisture Defense Lotion to the men and women on the trading floor.
On Monday, October 1st; Elizabeth Hurley, actress and Estée Lauder Spokesmodel, kicked off the 2007 Breast Cancer Awareness Campaign by flipping the switch to illuminate the Vancouver Art Gallery in a wash of pink light as part of the Global Landmarks llumination Initiative. The illumination event jump-started a four-city Personal Appearance tour with Elizabeth Hurley beginning with Holt Renfrew in Vancouver on October 2nd. On Wednesday, October 3rd, Ms. Hurley was at Nordstrom in Seattle for a Personal Appearance with Anne Klein deisgner Isabel Toledo. On October 4th, Elizabeth traveled to San Francisco to join Marisa Acocella Marchetto for a Personal Appearance at Bloomingdales where the two signed copies of Cancer Vixen and Pink Products. The dynamic duo rounded out the week of special events with a Personal Appearance at Saks Fifth Avenue in Beverly Hills.