| Industry First: Breakthrough Technology Revolutionizes Night-Time Facial Skin Repair |
In 1982, Estée Lauder was the first cosmetics company to bring night-time repair to the anti-aging category by introducing a product that revolutionized the way women thought about their skin and cared for it. Night Repair was an innovative, award-winning formula that targeted damaged skin and helped visibly repair it during the restorative hours of sleep. Estée Lauder was also among the first skincare companies to understand the fundamental link between DNA damage and skin aging, and the importance of skin's ability to repair its own DNA. Today, Estée Lauder's pivotal research in genetic aging has provided a new discovery and technology that will again revolutionize night-time repair. New Advanced Night Repair Synchronized Recovery Complex provides continuous, comprehensive and optimized night-time repair with revolutionary Chronolux(TM) Technology to support the natural synchronization of skin's repair and protection processes at exactly the right time. Additionally, a new patented technology encapsulating Alkyl Guanine Transferase (AGT) helps repair visible damage from smoke and pollution, in particular toxins and chemicals, putting this new serum at the forefront of visible damage repair from all known major environmental assaults. NEW DISCOVERY - CLOCK GENES AND SKIN CELLS: Healthy skin cells maximize repair functioning at night through a symphony of precisely timed repair responses based on the body's natural circadian cycle. The sequencing and timing of these responses is so critically important that they are synchronized by a specific family of genes called clock genes. Until recently, it was thought all cellular synchronization occurred through one "master clock." New research now shows that each skin cell contains its own clock genes which help each cell maximize its own DNA repair. With age and repeated exposure to environmental stresses, these clock genes can become out of sync, causing cellular repair and protective process to slow down, thus compromising DNA repair. NEW TOTAL SYNCHRONIZED REPAIR - CHRONOLUX(TM) TECHNOLOGY: Estée Lauder scientists are among the first in skincare to understand the role of clock gene activation and synchronization to enhance skin's natural repair activity. Advanced Night Repair Synchronized Recovery Complex has now harnessed the knowledge of clock genes with exclusive Chronolux(TM) Technology, which supports the natural synchronization of skin's repair and protective mechanisms. The result is comprehensive skin repair at exactly the right time. NEW DISCOVERIES IN DNA DAMAGE: Every day, skin is assaulted by environmental stresses, all of which can cause damage to skin cells and their DNA. Estée Lauder Research & Development has now identified a new type of damage our skin has not yet been able to adapt to. Alkylation Damage is caused by smoke and pollution, in particular, toxins and chemicals. If this damage is not repaired quickly enough by a repair enzyme known as Alkyl Guanine Transferase (AGT) found naturally in our skin, the damage becomes permanent. However, as AGT repairs, it gets "used up," thus needing to be continually replenished. NEW REPAIR TECHNOLOGY: Advanced Night Repair Synchronized Recovery Complex includes a new, cutting edge technology to address Alkylation Damage. Estée Lauder Research & Development has exclusively encapsulated AGT in a unique and patented delivery technology, designed to support skin's natural repair enzyme to help effectively "clean up" the damaging effects of Alkylation before it becomes permanent. EXTRAORDINARY RESULTS: Advanced Night Repair Synchronized Recovery Complex helps skin continuously repair its appearance in three advanced ways: Continuous Synchronized Repair: The new formula heightens skin's natural repair process - critical for its well being. Exclusive Chronolux(TM) Technology supports the natural synchronization of skin's repair and protection processes to help skin look younger. Over time, you will see a dramatic reduction in the visible signs of aging, including lines, dehydration and discoloration. Enhanced Environmental Repair: When used every day, the new formula helps skin continuously repair the appearance of past damage caused by every major environmental assault - UV light, smoke, pollution, ozone, and even emotional stress - before they become permanent. Prevention & Hydration: A proprietary blend of anti-oxidants plus high levels of proven Hyaluronic Acid - nature's "moisture magnet" - work together to help create the ideal environment for skin's natural protection and repair. The new formula helps safeguard skin's future by neutralizing up to 90%* of environmentally-generated free radicals before they can affect skin's appearance. USAGE: Use Estée Lauder Advanced Night Repair Synchronized Recovery Complex every night to help continuously repair the appearance of past damage, and help prevent future damage to skin cells and their DNA. Apply a few drops of serum evenly onto cleansed skin every night. Follow with moisturizer as needed by your skin type. Advanced Night Repair Synchronized Recovery Complex is Dermatologist-tested, Ophthalmologist-tested, Non-Acnegenic, Fragrance Free, and can be used on All Skin Types. Patented until 2017. Advanced Night Repair Synchronized Recovery Complex is available at Estée Lauder counters nationwide and on www.esteelauder.com. Suggested Retail Price: 1.0 oz $47.50 1.7 oz $74.50 * In vitro testing Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6008135&lang=en
SOURCE: Estée Lauder
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