Hilary Rhoda Named New Face of Estée Lauder
Joins Elizabeth Hurley, Carolyn Murphy, Liya Kebede, Gwyneth Paltrow and Anja Rubik
NEW YORK, Jan 26, 2007 /PRNewswire-FirstCall via COMTEX News Network/ -- Aerin Lauder, Senior Vice President, Creative Director, Estée Lauder, today announced that the brand has signed Hilary Rhoda as a new face of Estée Lauder. Hilary will be featured in advertising campaigns for skincare and makeup beginning August 2007.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070126/NYF043 )

"Hilary is one of fashion's brightest stars," said Ms. Lauder. "Her sophisticated all-American look has captivated the attention of the fashion and beauty world in a very short time. Hilary is perfect for Estée Lauder."

An avid athlete raised in Chevy Chase, Maryland, Hilary was on the traditional path to college at the all girl Academy she attended in high school. While she applied and was accepted to many colleges, she was also diligently studying fashion publications and quietly aspiring to move to New York to pursue modeling.

Within weeks of moving to New York, Hilary traveled to Paris for the Spring/Summer 2006 Collections which proved to be the turning point in her career. There she was personally cast by Balenciaga's Nicholas Ghesquiere to appear in his show which officially landed her on the radar screen of fashion's leaders. She was subsequently featured in that season's top fashion shows, editorials, as well as the Balenciaga ad campaign photographed by David Sims.

Hilary quickly became a runway favorite, appearing in a wide range of shows including: Marc Jacobs, Yves Saint Laurent, Valentino, Narciso Rodriguez, Zac Posen, Alexander McQueen, Chloe, Hermes, John Galliano, Louis Vuitton, Versace, Givenchy, Karl Lagerfeld, Oscar de la Renta, Michael Kors, Stella McCartney, Proenza Schouler, Donna Karan, Carolina Herrera and Ralph Lauren.

Hilary's image has been captured by many of fashion's leading photographers including: Steven Meisel, Mario Testino, Craig McDean, Mert & Marcus, David Sims, Inez Van Lamsweerde & Vinoodh Matadin, Peter Lindbergh, Patrick Demarchalier, and Arthur Elgort. She has appeared on the cover of Italian Vogue and French Vogue and in the pages of fashion publications across North America, Europe and Asia including American Vogue, Chinese Vogue, W, Harper's Bazaar, V Magazine, I-D and Numero.

In addition to Hilary, Estée Lauder's current models - Elizabeth Hurley, Carolyn Murphy, Liya Kebede, Gwyneth Paltrow and Anja Rubik -- will continue to represent the brand in various global advertising campaigns.

    *  Elizabeth Hurley, who just re-signed with Estée Lauder for her 13th
       year, will represent the Resilience Lift Extreme franchise and act as
       the global spokesperson with Evelyn Lauder for the company's Breast
       Cancer Awareness campaign.

    *  Carolyn Murphy, who has represented the brand since 2001, will debut in
       a new global campaign for Re-Nutriv, Estée Lauder's high end skincare
       line.

    *  Liya Kebede, who joined in 2003 and is also a U.N. Goodwill Ambassador
       for Maternal and Child Health, will be featured in global makeup
       campaigns.

    *  Gwyneth Paltrow, who joined the brand in 2004, will continue to
       represent the pleasures and Pure White Linen fragrances; and

    *  Anja Rubik, announced in November 2006, will be featured in campaigns
       for the Beautiful fragrance franchise as the "Beautiful bride."

The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 130 countries and territories under well-recognized brand names, including Estée Lauder, Aramis, Clinique, Prescriptives, Origins, MAC, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, Rodan + Fields, American Beauty, Flirt!, Good Skin(TM), Donald Trump the Fragrance, Grassroots, Sean John, Missoni, Daisy Fuentes and Tom Ford Beauty.

SOURCE Estée Lauder

Geri Schachner, +1-212-572-4454, kkryszcz@estee.com

http://www.esteelauder.com



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