Smashbox

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Overview

Smashbox

Smashbox

Everyone has a story. Ours is original and authentic and sets us apart from every other beauty brand. We're proud of our story, and this is how we tell it: We live for lipstick. We get excited about primers. (No, seriously, we do.) But mostly, we love sharing our makeup secrets with you. Why? Because creativity and collaboration are at the core of our DNA. We are the only brand born out of a legendary photo studio — Smashbox Studios in Los Angeles — where major photographers, celebrities and makeup artists converge to create iconic images every day.

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We are the only brand born out of a legendary photo studio: Smashbox Studios in L.A.

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Clio Awards won for digital campaigns

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Number one face primer brand in the U.S.

Smashbox Leadership

Davis Factor

Everything grows out of the studio. It’s the nucleus of our creativity and energy.

Davis FactorBrand Founder and SVP, Global Creative

Davis Factor

Everything grows out of the studio. It’s the nucleus of our creativity and energy.

Davis FactorBrand Founder and SVP, Global Creative

Beth DiNardo

At Smashbox there is just a culture of action. Everyone wears a lot of hats. Everyone rolls up their sleeves, and everyone is very action-oriented and creative. It kind of leaks through the walls.

Beth DiNardoGlobal Brand President

Smashbox Careers

We are committed to building world-class brands by hiring and developing talented people.

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Smashbox Best Sellers

Photo Finish Foundation Primer

Photo Finish Foundation Primer Primer

The first step to any great close-up is great skin — skin that's free of fine lines and pores. That's one of the reasons why primer was the first product created at Smashbox Studios. We developed a formula that diffuses the light hitting skin to blur out imperfections for an even, soft-focus look. It also makes makeup look better and last longer. Think of our primer as the original blur — and the best way to start your makeup every day.

View product details 
Step-by-Step Contour Sets

Step-by-Step Contour Sets Contour Sets

A Smashbox cult favorite, the Step-by-Step Contour kit has always been a best-kept secret of beauty insiders. It's the new way to put your best face forward, with three shades that mimic perfect lighting — Contour: A darker shade that sculpts by creating shadows; Highlight: A light shade that pulls features forward; and Bronze: A transition shade that eliminates harsh lines by blending the contour and highlight shades.

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Be Legendary Lipstick

Be Legendary Lipstick Lipstick

Get ready for your close-up. Tested and perfected at Smashbox Studios in L.A., the newest shades of Be Legendary Lipstick from Smashbox Cosmetics have the stuff beauty dreams are made of. From moisturizing creams packed with shea butter to ultra-smooth mattes with studio-quality staying power, each lipstick glides on smooth, delivering rich, vibrant color in just one stroke. Lips have never looked — or felt — so good.

View product details 
Photo Finish Foundation Primer

Photo Finish Foundation Primer Primer

The first step to any great close-up is great skin — skin that's free of fine lines and pores. That's one of the reasons why primer was the first product created at Smashbox Studios. We developed a formula that diffuses the light hitting skin to blur out imperfections for an even, soft-focus look. It also makes makeup look better and last longer. Think of our primer as the original blur — and the best way to start your makeup every day.

View product details 
Step-by-Step Contour Sets

Step-by-Step Contour Sets Contour Sets

A Smashbox cult favorite, the Step-by-Step Contour kit has always been a best-kept secret of beauty insiders. It's the new way to put your best face forward, with three shades that mimic perfect lighting — Contour: A darker shade that sculpts by creating shadows; Highlight: A light shade that pulls features forward; and Bronze: A transition shade that eliminates harsh lines by blending the contour and highlight shades.

View product details 
Be Legendary Lipstick

Be Legendary Lipstick Lipstick

Get ready for your close-up. Tested and perfected at Smashbox Studios in L.A., the newest shades of Be Legendary Lipstick from Smashbox Cosmetics have the stuff beauty dreams are made of. From moisturizing creams packed with shea butter to ultra-smooth mattes with studio-quality staying power, each lipstick glides on smooth, delivering rich, vibrant color in just one stroke. Lips have never looked — or felt — so good.

View product details 

Smashbox Social

Smashbox on Instagram

Smashbox Video

Behind the Brand

As the only brand born out of a legendary photo studio—Smashbox Studios in L.A.—we know your lives can be as crazy demanding as our shoots. So our mission? Develop makeup that solves problems, looks flawless in every light and feels great to wear every day, from the set to the streets. Get to know us better.

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