SOURCE: The Estée Lauder Companies, fiscal 2016
The Estée Lauder Companies Breast Cancer Awareness (BCA) campaign is an award-winning corporate commitment to defeat breast cancer through education and medical research. This large-scale effort transcends geographies and brands, and is a prime example of our ability as the global leader in prestige beauty to have an impact on an important issue. To date, the BCA campaign has raised $65 million.
Further, brand efforts like the M·A·C AIDS Fund, Aveda Earth Month and La Mer Blue Heart champion global causes by committing brand funds in support of nonprofit partners, raising awareness through marketing and social media channels, and engaging employees to take action in their own communities.