Focus Areas

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Overview

Focus Areas

Today, we continue to develop cause-related efforts around the world and across our brands that are meaningful to customers, partners and employees. We have important corporate and brand initiatives underway in three primary categories: health, environment and education.

Health
The Estée Lauder Companies' Breast Cancer Awareness (BCA) Campaign
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The Estée Lauder Companies' Breast Cancer Awareness (BCA) Campaign

Take Action Together to Defeat Breast Cancer.

Mission:

To defeat breast cancer through education and medical research

Snapshot:

  • The Estée Lauder Companies’ largest corporate philanthropic initiative; active in more than 70 countries
  • Raised more than $65 million for global research, education and medical services
  • Funded 200 Breast Cancer Research Foundation® (BCRF) research grants globally
  • Partners with more than 60 breast cancer organizations around the world to support research, education and medical services

How it works:

Over the past 24 years, The BCA Campaign has brought together women, men and families in every corner of the globe to enhance awareness, raise funds and inspire meaningful action in the fight against breast cancer. Learn more

The BCA Campaign takes action by:

  • Uniting 15 of The Estée Lauder Companies’ iconic brands to raise research funds through the sale of Pink Ribbon Products and donations.
  • Hosting awareness, education and fund-raising initiatives worldwide to engage employees, partners and consumers around the cause.
  • Illuminating global landmarks as a reminder of the importance of breast health.
  • Sharing inspirational, educational content on social media (@bcacampaign) and BCAcampaign.com.

Milestones:

1992

The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign is founded by Evelyn H. Lauder with the launch of the Pink Ribbon, which she co-created with Alexandra Penney of Self magazine. The Pink Ribbon is now recognized as the universal symbol for breast health.

1993

Mrs. Lauder founded the Breast Cancer Research Foundation® (BCRF), an independent nonprofit organization dedicated to bringing the end of breast cancer by advancing the world's most promising research.

2000

Mrs. Lauder and The BCA Campaign launched the Global Landmark Illumination Initiative, in which historic landmarks are illuminated in pink lights during the month of October to focus global attention on breast health and early detection.

2010

The BCA Campaign illuminated 38 global historic landmarks within a 24-hour time frame and achieved the first-ever Guinness World Record for “Most Landmarks Illuminated for a Cause in 24 Hours.”

2015

Funds raised are supporting 17 BCRF research grants in the areas of breast cancer heredity and ethnicity, tumor biology, lifestyle and prevention, treatment, survivorship and metastasis.

2016

The BCA Campaign continues to drive global action in the fight against breast cancer by inspiring people around the world to “Take Action Together to Defeat Breast Cancer.”

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Health
M·A·C AIDS Fund
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M·A·C AIDS Fund

"Ending AIDS one lipstick at a time."

Mission:

To serve people of all ages, all races and all sexes affected by HIV and AIDS.

  • More than $430 million raised to date.
  • Global outreach efforts focus on HIV/AIDS prevention, treatment and basic needs.
  • 100% consumer-driven giving model.
  • Grants support innovative programs that deal directly with the most marginalized, stigmatized and underserved victims.

How it works:

M·A·C created VIVA GLAM — a line of lipstick and lipglass products to raise awareness and funds for HIV/AIDS. Every cent of the selling price of VIVA GLAM products is donated to the M·A·C AIDS Fund. M·A·C VIVA GLAM products are promoted through campaigns with provocative, alternative and influential spokespeople who reflect diverse communities.

The M·A·C AIDS Fund is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. Recently recognized by Funders Concerned About AIDS as the top corporate giver in the arena, M·A·C AIDS Fund is committed to addressing the link between poverty and HIV/AIDS by supporting organizations around the world that provide a wide range of services to people living with HIV/AIDS.

The M·A·C AIDS Fund is governed by a diverse Board of Directors, including executives of The Estée Lauder Companies and external representatives, all committed to keeping the fund strong, responsive and relevant. John Demsey, Group President, The Estée Lauder Companies., Inc. currently serves as Chairman of the Board.

M·A·C employees are committed to raising money for the M·A·C AIDS Fund through the sale of VIVA GLAM and the efforts of VIVA GLAM Ambassadors. They are also heavily involved in community activities such as:

  • Supporting local HIV/AIDS organizations through AIDS Walks and the M·A·C Team Grants dollars for doers program.
  • Free makeup consultations to people living with HIV/AIDS through the M·A·C Good Spirits program
  • Volunteerism at HIV/AIDS organizations all over the world each year on World AIDS Day

Milestones:

1994

The founders of M·A·C, Frank Angelo and Frank Toskan, banded together with the M·A·C Artists to create the M·A·C AIDS Fund (Canada). This grass roots effort aimed to make a difference in the world through HIV/AIDS community outreach.

1999

The M·A·C Global Foundation was created (after the completion of the acquisition of M·A·C Cosmetics by The Estée Lauder Companies in 1998) and later renamed M·A·C AIDS Fund (2007).

2002

M·A·C Good Spirits program created as a skills-based volunteer program for M·A·C Artists to teach makeup artistry to people living with HIV/AIDS.

2007

M·A·C AIDS Fund reaches $100 million fundraising milestone with programs in 57 countries.

2010

M·A·C becomes top corporate funder globally of HIV/AIDS programs.

2014

The M·A·C Team Grants program is created for employees to raise grant funds for HIV/AIDS organizations by volunteering their time.

2015

VIVA GLAM reaches $400 million through sales in 92 countries.

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Environment
Aveda Earth Month
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Aveda Earth Month

Mission:

To love, celebrate and raise funds to protect people, animals and the environment.

Snapshot:

  • More than $50 million raised to date
  • $44 million raised specifically for global and local clean water projects

How it Works:

Every April, the Aveda network (Aveda Salons/Spas, dedicated beauty industry professionals, Aveda Institutes, Aveda Experience Centers, Aveda corporate employees and Aveda guests) celebrates Earth Day throughout the entire month to raise funds to protect people, animals and the environment.

Since the campaign began in 1999, the Aveda network has raised $50 million for various non-profit organizations focused on environmental issues including saving ancient forests, combatting climate change and protecting endangered species.

2007 marked the first year Aveda began to focus on protecting clean water. $44 million of the $50 million has been raised specifically for global and local water projects.

Fundraising is achieved in the following ways:

  • The limited-edition Light the Way™ Candle with all proceeds going directly to one global partner to tackle clean water initiatives worldwide: Global Greengrants Fund, a non-profit organization that channels high-impact grants to grassroots groups seeking to solve pressing environmental problems. Candle proceeds account for $13 million of the total $50 million raised, and through the end of 2015 have provided 1,545 grants in 81 countries with more than 817,000 lives impacted!
  • Appointments for Clean WaterSM: Select beauty services, Grassroots Activities and Events held by the Aveda network; raising funds for Local Clean Water Partners
  • The majority of Earth Month fundraising, an incredible $37 million of the $50 million, has been raised directly from the grassroots activities and events put together by the global Aveda network of guests, benevolent salon owners, stylists, beauty professionals, Aveda educators, Aveda Institute students and staff, Experience Center retail team members and many, many more. Their passion, creativity and drive are second to none and through their efforts, over 70 local non-profit organizations around the world are able to work to protect clean water issues right in their communities and around the globe.

Milestones:

1978

Aveda was founded with the principles of a commitment to earth and community care.

1989

Aveda becomes the first company to sign Ceres Principles, mobilizing leaders on climate changes and water scarcity.

1992

Aveda’s first in-salon Earth Day event, a precursor to the Earth Month Campaign.

1999

Aveda’s Earth Month Campaign debuts, raising funds for organizations combatting deforestation.

2006

The Light the Way™ candle is launched, with 100% of proceeds donated to Earth Month Partners protecting endangered species. First Light the Way™ candle sales raise $520,000 and Earth Month fundraising reaches $1.5 million.

2007

Aveda partners with Global Greengrants Fund, a leading environmental nonprofit organization, to support grassroots clean water projects around the world.

2013

Aveda Cut-A-Thon wins Guinness World record for the most money raised for charity through haircuts in one day.

2015

Aveda’s Earth Month Campaign reaches $44 million fundraising milestone with $38 million directed to protect clean water projects globally and locally.

2016

Aveda’s Earth Month Campaign celebrates 10 Years of Protecting Clean Water and reaches a cumulative Earth Month $50 million fundraising milestone.

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Jo Malone Community Gardens
HEALTH
Jo Malone London — Garden Goodness
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Jo Malone London — Garden Goodness

Mission:

We are committed to the cultivation and care of scented therapeutic gardens to support vulnerable individuals living with mental ill health; 1 in 4 adults experience mental health problems*.

How it Works:

Gardens are good for the soul and a constant source of inspiration for Jo Malone London.

Working with dedicated charity partners, we support the creation of peaceful, safe havens for recovery. Each garden is cared for by trainee gardeners who live with the daily challenges and isolation of mental ill health. The gardens are designed to nourish and nurture and deliver both a sense of community and transferable practical skills. There is the opportunity to gain new qualifications in horticulture, paving the path to long-term employment.

Each garden is created to be therapeutic in the short term and life-changing in the long term; a place for trainees to reconnect with themselves as well as family, friends and the wider community.

Our support of therapeutic charity gardens began in 2012. To date we support five gardens across the U.K. in London, Edinburgh, Bristol, Liverpool and Manchester. Each garden and its trainee gardeners are supported through the sale of a Jo Malone London Charity Candle. This year our Charity Candle is Peony & Moss. A donation equal to 75% of the retail price (less VAT) will go directly to the charities.**

Our support of therapeutic charity gardens began in 2012. To date we support five gardens across the U.K. in London, Edinburgh, Bristol, Liverpool and Manchester. Each garden and its trainee gardeners are supported through the sale of a Jo Malone London Charity Candle. This year our Charity Candle is Peony & Moss. A donation equal to 75% of the retail price (less VAT) will go directly to the charities.**

This is just the beginning — we are wholly committed to supporting further charity gardens around the world.

* According to a BBC report in February 2016

** For each Peony & Moss Candle sold in the U.K., Jo Malone Limited will make a donation equal to 75% of the retail price of £44 (less VAT) to several registered charities. 56% of the donation will go to our newest charity garden with St Mungo’s in London. The balance will be used for ongoing garden maintenance, as follows: 10% to the Castle Park Physic Garden / St Mungo’s, Bristol; 8% to the Whitworth Art Gallery, The University of Manchester; 8% to the Kirkdale Country Garden / Rotunda Limited, Liverpool; 8% to the Redhall Walled Garden / SAMH Scottish Association for Mental Health, Edinburgh; and 10% to Thrive (Society for Horticultural Therapy) Old English Garden, Battersea Park, London.

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Environment
La Mer Blue Heart
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La Mer Blue Heart

Mission:

Committed to supporting the protection of ocean habitats for generations to come

Overview:

Dr. Max Huber, creator of the legendary Crème de la Mer, developed a deep appreciation for the sea and was inspired by its majesty and extraordinary healing properties.

Today, that spirit reminds us that the living ocean has the power to both enchant us and change our lives. La Mer has been committed to supporting ocean conservation for over a decade, and continues to partner with experts and organizations who work to protect ocean habitats. In 2014, La Mer established Blue Heart, a philanthropic global effort to celebrate the ocean and share a deeper understanding of how essential it is to our lives.

La Mer Blue Heart also includes a commitment from employees around the world who participate in local community initiatives such as coastal beach clean ups and artificial coral planting.

To learn more about La Mer Blue Heart please visit www.LaMer.com/BlueHeart.

Milestones:

2005

La Mer partners with Oceana, an international ocean advocacy organization that encourages the preservation of marine life. Highlights of La Mer’s and Oceana’s work include the protection of 16.1 million square miles of seafloor habitat in the North Pacific Ocean, 118 seamounts and pristine coral formations off the coast of Chile, and Leatherback sea turtle habitats off the American shores.

2010

La Mer introduces the first Limited-edition 100ml jar of Crème de la Mer featuring a sea-inspired design. The jar commemorates the brand’s ongoing inspiration from the ocean’s beauty and its goal of raising awareness about the precious blue heart of our planet.

2012

La Mer announces a partnership with National Geographic Society, which leads to supporting the next generation of ocean explorers in their ground-breaking work. Through this partnership, La Mer joins forces with National Geographic Explorer-in-Residence Dr. Sylvia Earle on awareness-generating programming such as special events with opinion leaders from around the world and the creation of cinematic and inspiring content.

2015

To further celebrate the ocean as a source of inspiration, La Mer invites consumers to share their own personal story and connection to the sea through the annual #LaMerBlueHeart campaign and each Monday of the year through #BlueMonday.

2016

La Mer partners with high-profile ocean advocates — filmmakers Philippe and Ashlan Cousteau, actress Elsa Pataky and champion free diver Tomoka Fukuda — on a global brand campaign to encourage consumers around the world to share how the ocean inspires them through #LaMerBlueHeart.

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Environment
Origins Plant-A-Tree Campaign
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Origins Plant-a-Tree

Mission:

Origins is a socially conscious brand whose commitment to the planet is part of the its DNA. Through its Plant-A-Tree program, Origins continues to evolve its commitment to the earth.

Snapshot:

  • In 2009, Origins launched its Plant-a-Tree program in partnership with American Forests’ Global ReLeaf™.
  • By planting trees around the world, Origins helps clean our air and water while restoring areas where critical wildlife habitat has been lost.
  • Since the launch of this campaign, Origins has aided reforestation projects globally, helping to plant more than 600,000 trees, and counting!

Overview:

Origins' mission is to bring a sense of wonder, wisdom & well-being to the way you experience beauty. We’re also committed to the well-being of the planet. We use sustainable resources intelligently, respectfully & responsibly. We manufacture using earth-friendly packaging & practices.

We do all this so you can feel good about using our products. And help make our earth a healthier, happier place in the process. Another way we make the earth a happier place is through our dedication to planting trees. 

By planting trees, Origins works to help reduce air pollution, among many other things. Trees help offset the effects of greenhouse gases and their leaves help absorb gaseous pollutants. Plus, they help us breathe better. In fact, two healthy trees produce enough oxygen for one person to breathe for an entire year. Additionally, studies have shown trees make us happier since people feel less stressed around nature!

As part of Origins' ongoing commitment, each year during Earth Month Origins supports its ongoing partnership with Global ReLeaf by offering consumers limited-edition items that benefit the tree-planting program. For each of these special items sold or gifted to consumers, Origins will plant a tree in an area of need.

Origins trees help restore deforested areas around the world that have been damaged by natural disasters or wildfire. They also help provide a cozy habitat for wildlife and keep our air and water clean.

Milestones:

2017

Origins celebrated the launch of three new products to the A Perfect World collection by hosting a social sweepstakes where consumers were asked to share what #MyPerfectWorld meant to them. Origins planted trees in areas of need across the globe in honor of those who participated. 

2016

Origins launched the #KissThePlanet social cause campaign and encouraged consumers to show their love for the Earth by sharing selfies puckering up and blowing a kiss. For each post using the campaign hashtags, Origins planted a tree in an area of need.

2015

Haiti: Trees were planted to help reforest the village of Chermaitre. They help support crop growth and provide clean drinking water for its people.

Philippines: Origins planted mangrove trees, which help support local ecosystems and absorb substantial measures of carbon — which is crucial to helping slow climate change.

2014

Mexico: Origins supported the planting of more than 200 acres of trees to help provide a winter home for migrating Monarch butterflies, which are crucial to the North American ecosystem.

2013

Florida: Longleaf pines were planted in wildfire-damaged areas of Osceola National Forest to provide habitat for the at-risk gopher tortoise.

2012

Montana + Idaho: Origins planted ponderosa pines to help bolster Bitterroot National Forest’s watershed protection, provide habitat for its wildlife and restore recreation areas that were damaged in forest fires.

Oregon: The Douglas firs we helped plant throughout Willamette National Forest have provided habitat for threatened species such as the northern spotted owl and the bald eagle.

2011

Republic of Ghana: We plant trees in Ghana, where we sustainably harvest Anogeissus, the key ingredient in the potent Origins Plantscription Anti-aging collection.

2010

Michigan: Trees planted helped reforest Huron-Manistee National Forests and provide habitat restoration for the Kirtland’s warbler, an endangered songbird species.

2009

Oregon: Origins supported the Deschutes River Basin project to help restore compromised riparian habitat to protect native fish stocks and water quality.

Minnesota: Planted red, white and Jack pine in an area of Superior National Forest ravaged by wildfire.

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Girls Education Initiative
Education
The Estée Lauder Companies Girls' Education Initiative
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The Estée Lauder Companies Girls' Education Initiative

Mission:

To help girls worldwide acquire the necessary tools and skills to become healthy and productive adults; to effect lasting change for themselves, their families, and their communities; and to break the cycle of poverty.

Snapshot:

  • Launched pilot program in FY2016
  • Deployed corporate grants across 11 global cities and communities
  • Funded 13 local grassroots organizations
  • Served over 100,000 children globally

How It Works:

Educating a girl has a multiplying effect. As a growing body of research shows, more educated women tend to be healthier, participate more in the formal labor market, earn more income, and provide better health care and education to their children. However as of 2013, an estimated 31 million girls of primary school age and 32 million girls of lower secondary school age remained out of school.

To serve this global need, the Estée Lauder Companies launched a pilot initiative in FY2016, providing corporate funds and resources to support education programs across 11 global cities and communities. The Estée Lauder Companies Initiative for Girls’ Education takes a holistic, wrap-around approach by supporting local grassroots organizations that address education from the ground up, in tandem with health, counseling, out-of-school tutoring, extracurricular activities, social support, family support, life-skills training, entrepreneurial skills-building, and mentorship.

Target populations include many of the world’s most marginalized girls and children, including those who are refugees, orphaned, living in slums, or suffering from neglect or violence; additionally, the Company also seeks to reach boys in local communities alongside the girls, recognizing and embracing the strong belief that that to change the world for girls, the world must also be changed for their peers, the boys. The Company remains committed to expanding and deepening the Estée Lauder Companies Initiative for Girls’ Education over time, to help more children around the world reach for their fullest potential.

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View our initiatives in action

Aveda Earth Month

For Earth Month 2017, Aveda invites you to join hands with people around the world to light the way to clean water—one small change at a time.

BCA Campaign

Action can mean different things to different people. Whether a person proudly wears a Pink Ribbon in honor of a friend, reminds a loved one to schedule her yearly appointments, donates to research or volunteers, every effort truly has meaning and when we join together, we can achieve significantly greater impact.

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The Estée Lauder Companies' Focus Areas

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