Create

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Overview

Create

Design prestige products, packaging and experiences

As a brand-led innovation company — aimed at delighting the most discerning consumers around the world — creativity is at the core of everything we do. We build prestige brands and experiences that lead consumers and the industry in new directions.

Are you a creative force, visionary artist or designer with a passion for beauty?

We are the global leader in prestige beauty. Throughout our history we have been known for our creative leadership and execution excellence. For taking innovative ideas and translating them into action; for developing and nurturing brands — each with their own identity, culture and philosophy — into global powerhouses.

"I’m inspired by the idea of creating the strongest brand possible, by the chance to elevate and change something and by creating something beautiful."

Gustaf
Creative, Origins

Creative Direction

Our Creative Directors work in global and regional brand roles — shaping, enhancing and articulating each brand’s identity and equity. Our Center of Excellence for Creative, under the leadership of John Demsey, continues to advance our capabilities, processes and talent development in this important area for the Company.

Visual Merchandising and Store Design

Our regional brand teams include visual merchandising and store design experts who understand that shopping is a form of entertainment or relaxation and it creates a moment of “me” time. Each of our branded retail environments reflects the brand ethos as well as local market relevancy.

Package Design

Packaging in prestige beauty is paramount to the consumer’s total experience. Our Package Design function is organized to support our brands, product categories, geographic regions and distribution channels — allowing focused innovation yet the ability to leverage package platforms and technology globally.

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