Where You'll Find Us
In the 1960s we began establishing affiliate offices in high growth-potential markets — which has helped us stay close to our consumers. Today we have affiliates in 40+ countries, and our sales footprint spans 150 countries.
Our business is organized in geographic regions composed of one or more affiliates. Our key regions are Asia/Pacific (APAC), Europe, the Middle East & Africa (EMEA) and The Americas. Within EMEA are the United Kingdom (UK) and Travel Retail (TR). Within The Americas are Latin America (LatAm) and North America (NA).
Critical to our global success is a focus on cultural relevance — the ability to ensure that our products, messaging and in-store experiences reflect the aspirations and desires of consumers in local markets. And as shopping behaviors evolve — driven by technology, demographic shifts and the growing affluence of populations in emerging markets — our ability to be nimble becomes more important.
- 1,230±Freestanding stores
- 150Countries and territories
- 1,100±E/M-commerce sites in 30+ countries
SOURCE: The Estée Lauder Companies, June 2016
Being selective and strategic about how and where individual brands are sold preserves our prestige positioning while delivering a superior experience to the consumer. Harmonizing our online capabilities and social media conversations with our retail presence is how we tie it all together to provide shoppers with a seamless omnichannel experience.
Staying close — and even two steps ahead — is how we best serve the most discerning consumers around the world. At retail, through digital commerce and on social media platforms, we are listening for what the customer needs while developing tomorrow’s beauty trends.