Prestige Cosmetics Brand Offers Innovative Complexion Products for
a Wide Range of Skin Tones
NEW YORK. NY, October 21, 2016 —(BUSINESS WIRE)—The Estée Lauder Companies Inc. (NYSE:EL) announced today that it
has signed an agreement to acquire BECCA Cosmetics, a high-growth makeup
brand offering complexion and color products that flatter a wide range
of skin tones and enhance women’s features. Terms of the deal were not
disclosed. The acquisition is expected to close in November 2016.
Launched in 2001, BECCA Cosmetics has experienced exceptional growth
over the last several years, with a curated product line that includes
primers, concealers, foundations, blushes and highlighters that use the
beauty of light to enhance the complexion. Most of the brand’s
foundations are available in up to twenty shades, with half designed for
medium to deep tones and half designed for light to medium tones. This
commitment to developing premium, luxurious products in a balanced range
of wearable shades for all skin tones makes BECCA a highly coveted brand
for women of all ages and ethnicities.
Since 2011, BECCA has been led by President and CEO Robert DeBaker, and
CFO/COO James MacPherson, and has been part of Luxury Brand Partners’
portfolio since 2012. The brand has a robust presence in specialty-multi
retailers Sephora and Ulta in North America, and is also sold in select
department stores, as well as through BECCACosmetics.com. While the
majority of the brand’s sales are in North America, it is currently
engaged in a strategic global expansion with Sephora across Southeast
Asia, Europe and the Middle East. BECCA has a strong social media
presence, with more than one million Instagram followers, and an engaged
consumer base of all ages and backgrounds.
“BECCA Cosmetics is a wonderful addition to our portfolio of prestige
beauty brands,” said Fabrizio Freda, President and Chief Executive
Officer of The Estée Lauder Companies Inc. “Its unique focus on
complexion products that flatter a wide range of skin tones, combined
with its sophisticated yet accessible consumer and digital engagement
across channels has inspired a devoted fan base. We see terrific growth
opportunities for BECCA as it expands globally and continues to
cultivate its online and digital expertise. We are excited to work with
Bob, Jim, and the entire BECCA team to continue building on the brand’s
“The Estée Lauder Companies is the ideal home for BECCA,” said
Bob DeBaker, President and CEO of BECCA Cosmetics. “The Company has the
scale and vision to help elevate BECCA to its next phase of growth while
encouraging us to continue to build our unique brand equity. We believe
that beauty products should reflect a diverse range of skin tones and
help all women create a naturally beautiful, yet individual look – and
ELC is incredibly supportive of our mission. We’re thrilled to be
joining the team.”
Recently, BECCA has established itself as the authority in using its
expertise in the beauty of light to create a variety of effects and
benefits – from highlighting to blurring to a soft-focused halo effect.
The now-iconic Shimmering Skin Perfector Pressed in Champagne Pop, which
was created in 2015 in collaboration with celebrated makeup artist and
YouTube sensation Jaclyn Hill, was a consumer favorite and became the
top-selling luminizer of the year in the United States.
“The BECCA philosophy of inclusive beauty is a terrific match for The
Estée Lauder Companies,” said William P. Lauder, Executive Chairman, The
Estée Lauder Companies Inc. “One of our leading strengths is the ability
to identify brands with unique positioning and nurture them to realize
their full growth potential. We are so pleased to partner with Bob and
Jim to continue this legacy, and we welcome them and their team to our
“The Estée Lauder Companies is the perfect company to take BECCA to the
next level, especially on a global scale. I have so much respect
for The Estée Lauder Companies, making this the perfect fit,” said Tevya
Finger, President and CEO of Luxury Brand Partners.
John Demsey, Executive Group President, The Estée Lauder
Companies Inc., will add BECCA Cosmetics to the portfolio of brands that
In this transaction, UBS served as financial advisor to The Estée Lauder
Companies Inc., while Lowenstein Sandler LLP served as legal counsel.
BECCA Cosmetics received financial advice from Piper Jaffray and legal
counsel from Greenberg Traurig.
The forward-looking statements in this press release, including those in
the quoted remarks and those relating to the expectations for the
acquired brand and the benefits of the acquisition, involve risks and
uncertainties. Factors that could cause actual results to differ
materially from those forward-looking statements include current
economic and other conditions in the global marketplace, actions by
retailers, suppliers and consumers, competition, the Company’s ability
to successfully integrate the acquired business and/or implement its
long-term strategic plan, and those described in the Company’s annual
report on Form 10-K for the year ended June 30, 2016.
About The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world’s leading
manufacturers and marketers of quality skin care, makeup, fragrance and
hair care products. The Company’s products are sold in over 150
countries and territories under brand names including: Estée Lauder,
Aramis, Clinique, Prescriptives, Lab Series, Origins, Tommy Hilfiger,
M·A·C, Kiton, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo
Malone London, Bumble and bumble, Michael Kors, Darphin, Tom Ford,
Smashbox, Ermenegildo Zegna, AERIN, Tory Burch, RODIN olio lusso, Le
Labo, Editions de Parfums Frédéric Malle, GLAMGLOW and By Kilian.
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The Estée Lauder Companies Inc.
D’Andrea, (212) 572-4384
Marvin, (212) 572-4438
Source: The Estée Lauder Companies Inc.