Leading in Global Prestige Beauty
The Estée Lauder Companies, founded in 1946 by Estée and Joseph Lauder, is a leader in global prestige beauty—a dynamic, vibrant industry benefiting from favourable demographic trends. Our portfolio features over 20 brands across skin care, makeup, fragrance, and hair care.
In February 2025, we introduced Beauty Reimagined, our strategic vision to restore sustainable sales growth and achieve a solid double-digit adjusted operating margin over the ensuing few years as we aim to become the best consumer-centric prestige beauty company. We are significantly transforming our operating model to be leaner, faster, and more agile, while taking decisive actions to expand consumer coverage, step-change innovation, and increase consumer-facing investments to better capture growth and drive profitability.
The foundation of our Beauty Reimagined strategic vision is a new framework where we are clear on our strengths so that we can more optimally allocate resources. The strengths where we want to lead and excel are: brand desirability, consumer experience, innovation, quality, and end-to-end execution.
