United States
Boston
Too Faced
We believe makeup is power, giving you the freedom to express yourself and the confidence to take on the world. Our purpose is to empower you to be your best and dream beyond your imagination with products that are smart, innovative, and all wrapped up in covetable packaging that sparks joy. We take the mystery out of makeup and give you the tools you need to spark creativity and create your own looks. We’re cruelty free, forever and always and believe kindness is always a good look.
#1
Too Faced is the #1 Lip Plumping Brand in the US*
#1
Too Faced Better Than Sex Mascara is the #1 Mascara in the US*
14M
Combined Social Media following on Instagram and TikTok
*Source: Circana/U.S. Prestige Beauty Total Department/Speciality, Prestige Brand Classification, Makeup Dollar Sales, 12 months ending June 2024
*Source: Circana/U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, 12 months ending June 2024
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