Breast Cancer Campaign
The Estée Lauder Companies’ Breast Cancer Campaign (The Campaign) unites and inspires people globally in its mission to help create a breast cancer-free world for all. Founded in 1992 by the late Evelyn H. Lauder with the launch of the iconic Pink Ribbon, The Campaign is The Estée Lauder Companies’ largest corporate social impact programme. Together, The Campaign and The Estée Lauder Companies Charitable Foundation have committed more than $182 million for lifesaving global research, education, and medical services with more than $146 million funding medical research through the Breast Cancer Research Foundation® (BCRF). BCRF is dedicated to advancing the world’s most promising research to eradicate breast cancer.
In the UK and Ireland, The Campaign focuses on the relationship between intersectionality and disparities in breast cancer care, as well as providing accessible education on early detection.
ELC engages local ambassadors and organisations to increase breast cancer awareness across diverse and multi-generational audiences in the UK. We work closely with BCC UK impact partners, including Future Dreams, Breast Cancer Now and Look Good Feel Better to build awareness for breast health all year round through a programme of events, talks and research.
As part of our commitment to Future Dreams we continue to support London’s first-ever specialised breast cancer centre, Future Dreams House, which opened in 2021 and offers personalised patient services. The Estée Lauder Companies has also made a grant to the House of Hope, Scotland’s first dedicated breast cancer wellbeing and support centre, which opened in 2025.
We are also amplifying the vital work of the UK BCC Regional Campaign Ambassadors – founder of Black Women Rising Leanne Pero MBE, breast cancer warrior Kreena Dhiman, breast cancer survivor and campaigner Lauren Mahon, and GP Dr Zoe Williams – as they work tirelessly to reach even more under-represented communities across the UK with the message of breast health and regular self-checking.
Voices of The Breast Cancer Campaign
UK&I BCC Regional Ambassadors
Dr Zoe Williams
GP and Broadcaster
Q&A
Dr Zoe Williams has been a medical doctor for 20 years. She has gained experience in many specialist fields within medicine and currently practices as an NHS General Practitioner in Hampshire, UK. Dr Williams is one of the resident doctors on ITV’s This Morning and has featured as an expert on the BBC’s The One Show, Horizon and Trust Me, I’m a Doctor. She specialises in debunking the confusing world of medicine, in a fun and entertaining way. As one of the country's most valued professionals in lifestyle medicine and physical activity, Dr Williams expertise has seen her working as an advisor to the UK Health Security Agency, the NHS, the Royal College of GPs as well as some of the UK’s largest brands, including BUPA, Garmin, Estée Lauder, Elastoplast and Tesco. She has written for numerous publications on health, fitness and diet, including Women’s Health, Marie Claire, Stylist magazine, Hello magazine and Waitrose magazine. Dr Williams currently has a weekly column in The Sun, and her debut book, You Grow Girl, reached #1 in Amazon’s Children’s bestseller list.
Leanne Pero MBE
Breast cancer survivor,
campaigner and founder of Black Women Rising UK
Q&A
Leanne Pero MBE is an award-winning social entrepreneur, author, mentor, campaigner and breast cancer survivor. In 2016, just days after her 31st birthday, Leanne was diagnosed with stage 3 breast cancer and underwent eight rounds of chemotherapy and a bilateral mastectomy. Following her own isolated experience and the lack of culturally relevant cancer support available to Black women, Leanne began using her platform to raise awareness and share her journey. After connecting with many women who had experienced similar feelings of isolation, trauma and underrepresentation, Leanne founded Black Women Rising UK in 2019, creating a safe and supportive space for women of colour affected by cancer. Today, Black Women Rising supports a community of over 950 members and has raised more than £1.5 million for its charitable work. Leanne was awarded an MBE for services to charity and was named a Pride of Britain Award winner in 2025.
Lauren Mahon
Breast cancer survivor,
campaigner, author and podcaster at WHAT THE FLUX?! and founder of GIRLvsCANCER
Lauren Mahon
Breast cancer survivor,
campaigner, author and podcaster at WHAT THE FLUX?! and founder of GIRLvsCANCER
Q&A
Living beyond breast cancer since 2016 and co-host of the groundbreaking, multi-award-winning BBC 5 Live podcast ‘You Me & The Big C’. Lauren lends her straight-talking voice to relentlessly campaigning for the cancer community and fighting to bring about essential change through her charity collective GIRLvsCANCER. She was recently awarded an honourary doctorate in medical science by the Institute of Cancer Research London. Once described as having ‘Big Sister Energy’ Lauren has established herself as an influential and respected voice receiving a variety of awards, such as the Triumph Award at the Inaugural Stylist Remarkable Women Awards. 2019 also saw her named on the BBC 100 Remarkable Women List, which heroes inspiring and influential women from around the world. Lauren’s infectious personality, valuable opinions, expert ideas, relatable candour & engaging voice is impossible to ignore and only continues to become increasingly powerful, whatever subject she puts her energy into. She has cemented herself as a sought-after choice for broadcast and brand partnerships alike.
Kreena Dhiman
Breast cancer warrior, keynote speaker and community champion
Q&A
Kreena is a South Asian woman who was diagnosed with breast cancer in 2013, aged 33. No lump was initially detected, but a nipple inversion was her key warning sign. Three years after her diagnosis, Kreena went onto suffer acute heart failure, a side effect of her chemotherapy. After a long journey with infertility, secondary to breast cancer, Kreena finally found motherhood through surrogacy and egg donation. She is now a mum to triplet boys and a little girl; she is also co-founder of The Intended Parent, a platform that supports people through surrogacy in the UK. Kreena advocates widely for the South Asian perspective of breast cancer, heart failure and infertility to be heard. She is a public speaker and is currently writing her first book. She delivers workshops and keynote talks on The Art of Being Brave encouraging her audience connect with vulnerability and acceptance transforming their pain into purpose.
See How You Can Make an Impact:
Advocate for your breast health
Learn more
Donate to scientific research*
Donate here
Explore Pink Ribbon Products
Learn more
*BCRF grantees in the UK & Ireland include Dame Lesley Fallowfield, DBE, BSc, DPhil, FMedSci, Professor, Psycho-oncology at Brighton & Sussex Medical School University of Sussex; and Andrew Tutt, MB, ChB, PhD, Head of Division of Breast Cancer Research and Director of Breast Cancer Now Research Centre, Institute of Cancer Research, London. To date in the UK, ELC has funded $16m of grants through the Breast Cancer Research Foundation (BCRF).
- #1 Globally, breast cancer is the most common cancer in women.1
- 1 in 7 women in the UK will develop breast cancer in their lifetime.2
- 1 man is diagnosed with breast cancer in the UK every day 3
- 9 Every 9 mins, a woman is diagnosed with breast cancer in the UK.3
- 20% of breast cancer cases are in women under 50.3
- 40% improvement in breast cancer mortality rates seen in higher income countries since the 1980’s; however this has not been achieved in lower and middle-income countries.4
1 World Health Organisation, 2024
2 Cancer Research UK
3 Breast Cancer Now
4 World Health Organisation The Global Breast Cancer Initiative
Encouraging all to Self-Check
In 2025, The Estée Lauder Companies UK & Ireland commissioned new research* that revealed that:
- Two in three women aren’t regularly checking themselves for signs of breast cancer.
- The top reasons for not checking include simply forgetting (44%), not feeling confident in checking themselves and not knowing how to check or what to look for (11%).
- Only 18% of women know ALL the signs and symptoms of breast cancer.
- The findings follow a 2022 study also by The Estée Lauder Companies which found self-checking rates were lowest at that time among women under 40, black women and South Asian women.
- Although these communities still have some of the lowest self-check rates, the study from 2025 demonstrates improvement in self-checking across black women and women under 40.
- Fewer than seven in 10 (69%) under 40s were only checking every two months or less in 2022, but this has now dropped for the better to 65%.
- The number of black women checking this often has also dropped – it was 76% in 2022 and is now 56%.
The Estée Lauder Companies UK & Ireland has partnered with Breast Cancer Now to create a self-check leaflet that illustrates the signs and symptoms to look out for when checking your breasts. The company aims to encourage all to regularly check their breasts for signs of breast cancer and not to put off visiting their GP if they have any concerns.
*Unless otherwise stated, all statistics are from a survey carried out by OnePoll on behalf of The Estée Lauder Companies UK&I Breast Cancer Campaign amongst 2000 people in the UK who identify as women aged 18+ between 25 June and 7 July 2025
