Celebrating 5 Years of Future Dreams House
Company Feature, 8 Oct 2026
In the UK and Ireland, The Estée Lauder Companies’ Breast Cancer Campaign has been a proud supporter of Future Dreams for many years, united by a shared commitment to ensuring that no one affected by breast cancer has to face it alone.
October 2026 marks five years since Future Dreams House opened its doors in King’s Cross, London. Five years ago, Elizabeth Hurley, Global Ambassador for The Estée Lauder Companies’ Breast Cancer Campaign, joined ELC UK&I’s Regional Ambassadors and the Future Dreams community to officially open the House.
The House provides a welcoming, non-clinical space where people affected by breast cancer can access emotional, physical and practical support, as well as connection, community and wellbeing services.
From left to right: Sam Jacobs, CEO, Future Dreams; Pernilla Nyberg, SVP/GM, ELC UK&I; William P. Lauder, Chair of the Board, The Estée Lauder Companies; Elizabeth Hurley, Global Ambassador for the Breast Cancer Campaign.
Since Future Dreams House opened, the partnership has continued to grow. To date, The Campaign has committed more than £1 million to Future Dreams House, supporting vital services and helping to keep its doors open to those impacted by breast cancer.
Five years on, we are incredibly proud to continue supporting Future Dreams House and the vital role it plays for everyone affected by breast cancer.
Future Dreams House is one part of the wider impact of The Estée Lauder Companies’ Breast Cancer Campaign in the UK&I. The Campaign also supports House of Hope in Edinburgh, Scotland’s first dedicated breast cancer wellbeing and support centre, alongside partners including Breast Cancer Now and Look Good Feel Better, helping to improve breast health awareness, early detection and support for people affected by breast cancer across the UK.
Alongside its partnerships and community impact, The Campaign is continuing its commitment to reaching under-represented communities across the UK, with Leanne Pero MBE, Lauren Mahon, Kreena Dhiman and Dr Zoe Williams entering their fifth year as UK&I Regional Ambassadors for The Campaign.
Since their appointment, the four ambassadors have brought their individual experiences, expertise and voices to the Campaign, helping to reach women under 40, Black women and South Asian women with the importance of breast health, awareness and regular self-checking. Their continued ambassadorship reflects the Campaign’s commitment to keeping breast health front of mind all year round, ensuring that awareness, education and support continue beyond October.