The Ordinary Announces its Official Launch in Amazon Premium Beauty on Amazon.co.uk

Press Release, 12 Jul 2025

London, UK (12 July , 2025) – The Ordinary, the industry leader in high-quality, accessible skincare, is proud to announce the official launch of its Amazon storefront within the Amazon Premium Beauty Store at Amazon.co.uk.

This marks a significant step in the brand’s mission to make science-backed skincare available to all. By collaborating with Amazon Premium Beauty, The Ordinary ensures that customers in the UK can now shop directly from the brand on Amazon.co.uk with the assurance of authenticity, quality, and speed.

The new Amazon Premium Beauty storefront offers a seamless shopping experience, allowing customers to access The Ordinary's bestselling products, with the added convenience of fast Prime shipping. This retail expansion underscores the brand’s commitment to accessibility, ensuring The Ordinary skincare is available to Amazon’s wide, diverse UK customer base.

“With customers at the heart of everything we do, we’re excited to expand our collaboration with Amazon in the UK”, added Nicola Kilner, Co-Founder, The Ordinary. “We look forward to continuing to serve our loyal community and welcome new customers through this expanded channel.”

“Our vision is to make Amazon the most trusted beauty destination and inspire customers through unique shopping experiences and a wide selection, including premium brands”, adds Huw Govier, Category Lead, Premium Beauty at Amazon Europe. “With the launch of The Ordinary and its dedicated storefront on the Premium Beauty Store on Amazon.co.uk, we’re excited to be able to offer beauty enthusiasts a curated experience and seamless way to shop the brand's iconic products.”

Press Contact: Angel Dimmick ([email protected])

About The Ordinary

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodities to be disguised as ingenuity. The Ordinary is "Clinical formulations with integrity".

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