United States
Columbus
Lucy
Senior Paid & Owned Media Manager, Estée Lauder, AERIN Beauty, and Aramis UK&I
What is your title and how long have you been with The Estée Lauder Companies?
I am the Senior Paid & Owned Media Manager, working across Estée Lauder, AERIN Beauty, and Aramis, and I’ve been with the company for 10 years!
What inspired you to work for ELC?
The incredible history and heritage of the brands; Mrs. Estée Lauder as founder and her entrepreneurial, challenger spirit; and where the company is today, home to so many beautiful brands. When I joined ELC, it was a pivotal moment for Estée Lauder’s brand positioning with so many exciting and innovative projects to be part of, which of course continues today!
How would you describe your current job to someone outside the beauty industry?
The Estée Lauder brand aims to deliver a high-touch beauty experience to everyone and across all touchpoints, whether online, in-store, or via a retail partner. My role is ensuring the best consumer experience and consumer journeys through our brand media and advertising touchpoints—to inspire, attract and engage with our consumers with the right message, at the right time, and in the right channel.
What does a typical day in your role look like?
Connecting with my team, future campaign planning, liaising with our media agencies, or spending time in our in-house studio creating content!
What excites you about coming to work every day?
I am passionate about my work and I’m motivated by creativity, new ideas, data, innovation. Plus, I’m totally beauty obsessed! I also have a wonderful team around me who is an inspiration.
How would you describe the culture at The Estée Lauder Companies to your friends and family?
An environment where people care for one another and treat each other with respect.
