United States


The Ordinary Announces its Official Launch in Amazon Premium Beauty
Press Release, Jan 28, 2025
New York, NY (January 28, 2025) – The Ordinary, an industry leader in high-quality, accessible skincare, is proud to announce the official launch of its Amazon storefront within the U.S. Amazon Premium Beauty Store at amazon.com/theordinary. This marks a significant step in the brand’s mission to make science-backed skincare available to all. By collaborating with Amazon Premium Beauty, The Ordinary ensures that U.S. customers can now shop the brand directly with the assurance of authenticity, quality, and speed.
The new Amazon Premium Beauty storefront offers a seamless shopping experience, allowing customers to access The Ordinary's bestselling products, with the added convenience of fast, free shipping for Prime members. This retail expansion underscores the brand’s commitment to accessibility—ensuring The Ordinary skincare is available to Amazon’s wide, diverse U.S. customer base.
“As a brand committed to democratizing beauty, we’re thrilled to bring The Ordinary to Amazon’s Premium Beauty store in the U.S,” said Nicola Kilner, Co-Founder of The Ordinary. “This collaboration offers our customers another reliable, secure, and convenient way to purchase our skincare. Amazon Premium Beauty will enable us to provide safe and effective delivery on our promise of science-driven beauty.”
“With customers at the heart of everything we do, we’re excited to see this collaboration with Amazon grow,” added Nicola. “We look forward to continuing to serve our loyal community and welcome new customers through this expanded channel.”
Press contact: Tarn Morrison ([email protected])
About The Ordinary
The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodities to be disguised as ingenuity. The Ordinary is "Clinical formulations with integrity". The Ordinary has received multiple awards such as Allure Best of Beauty, EBONY Beauty & Grooming Awards, Rolling Stone Essentials List, and many more!