United States


Smashbox

Everyone has a story. Ours is original and authentic and sets us apart from every other beauty brand. We're proud of our story, and this is how we tell it: We live for lipstick. We get excited about primers. (No, seriously, we do.) But mostly, we love sharing our makeup secrets with you. Why? Because creativity and collaboration are at the core of our DNA. We are the only brand born out of a legendary photo studio — Smashbox Studios in Los Angeles — where major photographers, celebrities and makeup artists converge to create iconic images every day.
1996
Smashbox Cosmetic launches
4
Clio Awards won for digital campaigns
#1
# 1 Cruelty Free Primer Brand in the U.S.
Smashbox Leadership

Everything grows out of the studio. It’s the nucleus of our creativity and energy.
Davis FactorBrand Founder and SVP, Global Creative

Everything grows out of the studio. It’s the nucleus of our creativity and energy.
Davis FactorBrand Founder and SVP, Global Creative
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