Estée Lauder launches in the Amazon.mx Premium Beauty Store
Press Release, Oct 21, 2025
Mexico City — [October 21, 2025] — Estée Lauder, the flagship brand of The Estée Lauder Companies, is proud to announce its official launch in the Amazon.com.mx Premium Beauty store. This launch expands access to Estée Lauder’s high-performance skin care, best-in-class makeup and iconic fragrances for customers across Mexico, combining prestige beauty with the ease and convenience of Amazon.
Building on the successful debuts in the Amazon Premium Beauty stores in the U.S. and Canada, the brand’s launch in Mexico marks a key milestone in expanding access to Estée Lauder’s hero products for Latin American consumers, bringing prestige beauty closer to them, whether in major cities or remote regions, through Amazon’s convenient and reliable shopping experience.
“We’re thrilled to partner with the Amazon.com.mx to bring our globally renowned products to new and existing consumers across Mexico, one of the fastest-growing prestige beauty markets in Latin America. Through the lens of ‘The Beauty of Performance,’ we’re excited to deliver our hero products and an elevated, high-touch experience grounded in our night science leadership, skin tone authority and longstanding fragrance expertise,” said Justin Boxford, Global Brand President, Estée Lauder.
Within the Estée Lauder brand storefront on Amazon.com.mx, customers in Mexico will be able to discover, learn about, and shop Estée Lauder’s best-in-class hero products, such as the award-winning, iconic Advanced Night Repair Serum and the #1 selling foundation, Double Wear Stay-In-Place. Customers can also find their other favorite brand franchises and products, including Revitalizing Supreme+, Re-Nutriv, and Futurist Hydra Rescue Moisturizing Foundation.
"The addition of Estée Lauder to our Premium Beauty store marks a transformative moment for beauty retail in Mexico. We're proud to make these iconic products available to millions of customers nationwide, combining the trust and heritage of Estée Lauder with Amazon's innovative shopping experience and reliable delivery network. This launch reflects our ongoing commitment to delighting Mexican consumers with broader access to premium beauty, whether they're shopping from Mexico City or Merida, Monterrey or Oaxaca,” said Pedro Huerta, Amazon Mexico’s Country Manager.
When shopping Estée Lauder in the Amazon.com.mx Premium Beauty store, Prime members will enjoy fast, free delivery on every order.
Shop Estée Lauder now in the Amazon.com.mx Premium Beauty store at www.amazon.com.mx/esteelauder
ABOUT ESTÉE LAUDER
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world’s first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skin care and makeup products and iconic fragrances — all infused with a deep understanding of women’s needs and desires. Today Estée Lauder engages with women in over 150 countries and territories around the world and at a variety of touch points, in stores and online. And each of these relationships consistently reflects Estée’s powerful and authentic point of view. Follow @esteelaudermexico on Instagram, Facebook.
ABOUT THE ESTÉE LAUDER COMPANIES
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
PRESS CONTACTS
Estée Lauder Mexico
Paola Sariñana
[email protected]
The Estée Lauder Companies
Lorena Salgado
[email protected]
Investors
Rainey Mancini
[email protected]
ABOUT AMAZON
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's most customer-centric company, Earth's best employer, and Earth's safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon (FBA), AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the products and services pioneered by Amazon. For more information, visit aboutamazon.mx and follow @AmazonNews.
PRESS CONTACTS
Amazon
Alexandra Pineda - [email protected]
Jeffrey Group - [email protected]