Pinkwashing

For more than 30 years, The Estée Lauder Companies has actively supported global breast cancer research, education and medical services, helping to raise millions of dollars to eradicate this disease through its Breast Cancer Campaign.

“Pinkwashing” is a term used for what some feel is the over-commercialization of and misleading marketing of breast cancer awareness programs by corporations. We take our commitment to the cause of breast cancer awareness and research very seriously, and respect the concerns raised about Pinkwashing. We are very clear in our communications to consumers as to what portion of their purchases go directly toward the fight against breast cancer.

Together, The Breast Cancer Campaign and The Estée Lauder Companies Charitable Foundation have funded more than $131 million for lifesaving global research, education and medical services - with more than $103 million funding medical research grants through the Breast Cancer Research Foundation® (BCRF). BCRF is dedicated to advancing the worldʼs most promising research to eradicate breast cancer.

Our commitment extends to ensuring the safety of our products and the well‐being of our consumers, by working diligently to identify and replace chemicals or other ingredients linked to breast cancer. We are very proud of what the company has accomplished, and remain a stalwart and dedicated driver for this cause.