United States
Columbus
Aramis
In 1963, Aramis was created by Mrs. Estée Lauder, trailblazing entrepreneur and visionary founder of her eponymous cosmetics company, to be the most elegant men’s cologne in the world. Refined and distinctive, with a classic masculinity and sophistication that would transcend time, Aramis was the first prestige men’s fragrance to be sold in department stores around the world and quickly became an industry leader in the men’s fragrance and grooming category.
1963
Aramis launched
20
Aramis pioneered the men’s grooming market with its master plan of 20 products
1
First US men’s prestige fragrance
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