United States
ELC Brands in Action
Company Feature, Oct 24, 2024
Alongside the work of The Estée Lauder Companies Charitable Foundation and ELC’s Breast Cancer Campaign, our brands focus on championing the causes that matter to them, their employees, consumers, and communities. Their innovative campaigns, partnerships, and investments support progress in areas that are redefining leadership, addressing stigmas in mental health, and exploring solutions to the most pressing environmental concerns of our time.
Aveda
Every April, since 1999, Aveda employees, Salons and Spas, Institutes, Experience Centers, and customers join together during Aveda Earth Month to raise funds to help provide and protect clean water at home and around the world. To date, they have raised over $72M for their nonprofit partners including global partner, charity: water. These funds have provided over 1.5 million people with clean and safe water and protecting thousands of watersheds in the communities where we work and live.
Aveda raises money for Earth Month in a variety of ways including limited-edition product sales and promotions like #NoWashDay, and fundraising events including Appointments for Clean Water, Catwalks for Water and Walks for Water.
Bobbi Brown Cosmetics
The Bobbi Brown Pretty Powerful Fund is dedicated to empowering women and girls by partnering with nonprofit organizations that advocate for education as a pathway to gender equality. It supports initiatives including She’s the First, a nonprofit organization working to uplift women and girls through education. Since launching the Pretty Powerful Fund in 2019, the brand has donated over $1.5 million to global women’s empowerment organizations and gender equality organizations.
In 2024, the brand launched a #PrettyPowerful partnership in EMEA with the Global Observatory for Gender Equality and Sport, which works to drive awareness of women’s empowerment through sport and an active lifestyle. As part of this partnership, tied to the start of the 2024 Paris Olympic Games, Bobbi Brown Cosmetics launched a virtual exhibition on its website to drive awareness around the massive achievements of women in sports, who overcome barriers and obstacles every single day.
Bumble and bumble
Bumble and bumble is committed to inclusive education and training. In 2023, the brand announced the first recipients of its hair trade scholarship with Point Foundation, which supports members of the LGBTQIA+ community in their education and career development within the hair industry.
Additionally, alongside founding member Aveda, the brand became a supporting partner of the US-based Professional Beauty Association’s Texture Education Collective, which helped spearhead a New York law ensuring that Cosmetology State Board licensing for cosmetology students include training, education, and testing on all hair textures. Leveraging this success, Minnesota and Connecticut enacting similar laws in May and June 2024.
DECIEM
DECIEM was founded on the principles of authenticity, transparency, and kindness. Through building growth to power good, DECIEM is committed to fostering a world of belonging, one with inclusive communities where people feel accepted, appreciated, and valued for who they are. Since 2020, DECIEM has provided donations and support to nonprofit organizations that celebrate and advocate for LGBTQIA+ communities globally.
To further this work, in 2024, DECIEM participated in Toronto Pride for the first time. As Gold sponsors, the brand was able to use its platform to collect 20K postcards of support for LGBTQIA+ youth and DECIEM employees distributed over 137,000 free products (Hyaluronic Acid + B5 and Lash & Brow) to attendees.
Dr.Jart+
Dr.Jart+’s commitment to artful experiences extends to its partnership with nonprofit Art Start to support emerging youth artists and strengthen local communities. Since its launch in 2021, sponsoring young artists across disciplines, this collaboration has produced Dr.Jart+ products with packaging designed by Art Start students. Dr.Jart+ has also partnered with Art Start on a series of interactive workshops centered around creative storytelling, brand building, and professional development for more than 40 youths from the organization’s Emerging Artist Program across New York City, New York and Milwaukee, Wisconsin.
Estée Lauder
Estée Lauder’s Emerging Leaders Fund (ELELF) is redefining leadership by helping to support a new generation of emerging women leaders and challenging the gender stereotypes present in current expectations of leadership. In March, ELELF and Vital Voices (VV), a global nonprofit that invests in women leaders, hosted the 2nd annual VV Visionaries Summit, which offered participants 3 days of interactive workshops, panels, coaching sessions, and networking opportunities.
Jo Malone London
Jo Malone London continued to reinforce its 12 year long commitment to mental health by joining forces with UNICEF on a 2 year long partnership to protect and promote mental health and wellbeing for children, young people, and caregivers around the world.
With this 2-year partnership, Jo Malone London is committed to donating $4.5 million to UNICEF’s mental health work by 2025, through the sale of the charity candle collection, consumer check-out donations, and employee fundraising activities.
La Mer
La Mer is committed to helping support ocean conservation efforts around the world through the La Mer Blue Heart Oceans Fund, a campaign dedicated to marine habitat restoration and youth education. The work supports global efforts to protect and restore marine habitats. In fiscal 2024, the fund continued this work with beach cleanups around the world on World Oceans Day and an awareness-driving Ripples of Change campaign on social media.
TOM FORD BEAUTY
In 2020, Lonely Whale launched unwrap the future, multi-year program with an ambitious mission: Vet and scale marine-safe alternatives to traditional thin-film plastic, nearly half of annual ocean plastic pollution. The TOM FORD Plastic Innovation Accelerator, powered by Lonely Whale, won the 2024 SXSW Innovation Award in the Climate Change category for its technological advancements.
Sponsored by TOM FORD BEAUTY and The Estée Lauder Companies Inc., the TOM FORD Plastic Innovation Accelerator is advancing awareness of thin-film plastic and accelerating market adoption of prize-winning seaweed-based alternatives.
Origins
Launched in 2009, the Origins Green the PlanetTM Fund collaborates with environmental nonprofits, such as One Tree Planted, on tree planting efforts that benefit local communities and help address the impact of climate change. To date, the Origins Green the PlanetTM Fund has planted 2.3 million trees, helping to add greenery to underserved urban areas and create green belts within cities.
M·A·C
M·A·C celebrated 30 years of VIVA GLAM with an expanded philanthropic initiative that reflects the challenges we face as a global community today. With a mission to promote “equality” for all, the VIVA GLAM umbrella now officially focuses on sexual, gender, racial, and environmental equality with four key pillars to further societal change and better the lives of everyone who calls our planet home.
Over three decades, M·A·C’s raised more than $525 million for the mission and, in fiscal 2024, it called for raising the next half-billion dollars through efforts that include the VIVA GLAM Lipstick lineup, which continues to give back 100% of the selling price to support the VIVA GLAM mission. Additionally, VIVA GLAM expanded to include partnerships with The Trevor Project and It Gets Better as well as Plastics for Change, which broadens the campaign’s work to environmental equality in Mangalore, India.
The Estée Lauder Companies
The WRITING CHANGE initiative exemplifies ELC’s commitment to education, especially for women and girls, as well as equity for all. In partnership with Amanda Gorman, National Youth Poet Laureate and Estée Lauder Global Changemaker, ELC pledged $3 million, over 3 years, to advancing literacy as a pathway to equality, access, and social change through the power of young voices.
In fiscal 2024, WRITING CHANGE supported new organizations that reach more communities across the United States. The work of WRITING CHANGE’s 10 organizations earned The Estée Lauder Companies recognition on Fast Company’s list of the World’s Most Innovative Companies in corporate social responsibility for 2024.
