Brands in Action
Company Feature, Oct 28, 2025
In addition to the efforts led by The Estée Lauder Companies Charitable Foundation and ELC’s Breast Cancer Campaign, our brands continue to help drive meaningful impact by supporting the causes that matter most to their teams, their consumers, and the communities where they live, work, and source. Through bold campaigns, thoughtful partnerships, and purpose-driven investments, our brands are helping advance health equity, champion education, promote environmental stewardship, and create opportunity-rich communities worldwide.
THE BREAST CANCER CAMPAIGN
BCC Global Ambassador, Elizabeth Hurley, joins ELC-funded BCRF researcher Dame Lesley Fallowfield and UK&I BCC Ambassadors: Lauren Mahon, Dr. Zoe Williams, Kreena Dhiman, and Leanne Pero MBE.
ELC has been at the forefront of supporting the global breast cancer community for more than 30 years. At a time when breast cancer wasn’t openly discussed, Evelyn H. Lauder saw an opportunity to bring awareness to the disease and address stigmas in women’s health. In 1992, she co-created the pink ribbon and founded The Estée Lauder Companies’ Breast Cancer Campaign (The Campaign), inspiring a global movement around its mission to help create a breast cancer-free world for all. Together, The Estée Lauder Companies Charitable Foundation (ELCCF) and The Campaign have funded, through the end of fiscal 2025, more than $156 million for lifesaving research, education, and medical services around the world, with more than $123 million funding medical research through the Breast Cancer Research Foundation (BCRF). As part of its global impact, The Campaign funds numerous grants and programs that help accelerate opportunities for women in STEM, having funded more than 400 annual research grants through BCRF. By supporting scientific research and education, The Campaign continues to help empower women across generations to advocate for their breast health.
AVEDA
Every April since 1999, Aveda has mobilized its global network of employees, salons and spas, Institutes, Experience Centers, and customers during Earth Month to raise funds for clean water access. Through fiscal 2025, Aveda has raised more than $72 million for nonprofit partners, including long-standing global partner charity: water, helping deliver safe drinking water to more than 1.5 million people and protect thousands of watersheds.
In fiscal 2025, Aveda U.K. & Ireland brought this mission to life through raffles, bake sales, yoga events, and the annual #WalkForWater, in partnership with women’s empowerment group Athene Club. The team also launched a limited-edition Botanical Repair™ Bond-Building Styling Crème, with a portion of each sale supporting charity: water.
This fiscal year also marked the global rollout of Aveda’s first fully recyclable, paper-based sample sachets. Developed with supplier Xela Pack, the new design reduces plastic use by over 80%, compared to the prior 10ML sample tube, and reflects Aveda’s ongoing commitment to sustainable packaging.
LA MER
As a brand born from the power of the Giant Sea Kelp used to create the cell-renewing Miracle Broth™, La Mer’s mission is to help it thrive by supporting kelp restoration projects, educating the world on kelp’s crucial role in helping regulate the climate, and inspiring positive action.
Through the La Mer Blue Heart Oceans Fund, La Mer champions ocean conservation with a focus on marine habitat restoration and youth education. In fiscal 2025, the brand deepened its commitment through renewed grant-support of EarthEcho International’s youth advocacy efforts and GreenWave’s regenerative farmer advancement program, focused on restoring marine habitats in Long Island, NY.
BOBBI BROWN COSMETICS
The Bobbi Brown Pretty Powerful Fund supports global nonprofit organizations that champion education and economic empowerment for women and girls. One of its longest-running partnerships is with U.K.-based charity Smart Works, which provides coaching, clothing, and confidence to help women enter the workforce.
In fiscal 2025, Bobbi Brown Cosmetics launched its annual Pretty Powerful campaign in support of Smart Works, marking 12 years of partnership. Proceeds from a limited-edition Highlighting Powder helped fund the charity’s mission to transform the lives of unemployed women across the U.K. Bobbi Brown Cosmetics PRO Artists also dedicate their time to support Smart Works clients with makeup lessons and events.
Through fiscal 2025, Bobbi Brown Cosmetics has donated over $1.9M to women’s empowerment organizations, with the Pretty Powerful campaign continuing to be a key expression of the brand’s commitment to advancing equality for all genders.
BUMBLE AND BUMBLE
In fiscal 2025, Bumble and bumble deepened its commitment to empowering and uplifting professional hairstylists through advocacy, education, community relief, and long-term equity.
The brand partnered with The Point Foundation to establish inaugural scholarships and amplify LGBTQIA+ voices pursuing careers in beauty. It also supported the Texture Education Collective (TEC) in the successful passage of legislation across eight states—Washington, Louisiana, California, New York, Connecticut, Minnesota, Vermont, and Maine—requiring textured hair education in cosmetology licensing programs, ensuring all stylists are trained to serve all hair types.
Bumble and bumble provided product donations to stylists impacted by the Southern California wildfires, helping them rebuild their businesses. The brand continued its support for Keya Neal’s Masterclass to advance inclusive education and challenge bias in the salon industry. Additionally, through sustained contributions to the NAACP, Bumble and bumble is helping drive positive change and advance equity within the beauty industry.
CLINIQUE
Since its founding as a dermatologist guided brand in 1968, Clinique has continued its close relationship with the dermatological community to create great skin for all. It is this deep commitment that drives Clinique to cultivate future generations of dermatologists and support health equity. In fiscal 2025, the brand was proud to announce its partnership with the Skin of Color Society Foundation (SOCSF) for a scholarship program to broaden access to the specialty of dermatology.
The Dermatologists of Tomorrow Scholarship presented by Clinique and SOCSF provides financial support and mentorship to medical students who are committed to achieving health equity in their pursuit of a career in dermatology. The distribution of funds focuses on grants to a projected 100 medical students over 3 years to provide financial support for the expenses incurred during the residency program application process.
JO MALONE LONDON
Jo Malone London deepened its long-standing commitment to mental health by advancing its global partnership with UNICEF, the brand’s official charity partner since 2023.
Together, they are working to support the mental well-being of children, young people, and caregivers in more than 190 countries.
In fiscal 2025, Jo Malone London continued to make donations in line with its $3.5 million pledge to UNICEF through the sale of its Charity Candle collection, checkout donations, and employee fundraising. This contribution helps fund UNICEF’s mental health and psychosocial support programs, which have reached more than 47 million children and caregivers globally.
DECIEM
Belonging is at the heart of DECIEM’s purpose, guiding their efforts to build a world where everyone can show up as they are. In fiscal 2025, DECIEM deepened its long-term commitment to mental health by partnering with the Centre for Addiction and Mental Health (CAMH), a globally recognized leader in brain health research.
Building on a C$1 million donation in fiscal 2024 to support CAMH’s No One Left Behind campaign, the world’s largest fundraising effort for hospital-based mental health research, DECIEM has pledged an additional C$1 million over the next five years.
The partnership is deeply personal to DECIEM. Following the tragic loss of its founder, Brandon Truaxe, DECIEM committed to reshaping the conversation around mental health and addiction. CAMH’s Brain Health Imaging Centre conducts groundbreaking research on psychiatric disorders, neurological diseases, and addiction, advancing brain science that could transform mental health care for future generations.
Through this collaboration, DECIEM is not only helping drive scientific progress but also honoring a legacy, breaking stigmas, expanding access, and reimagining what belonging can look.
ESTÉE LAUDER
The Estée Lauder Emerging Leaders Fund (ELELF) is redefining what leadership looks like by investing in a new generation of changemakers around the world. In fiscal 2025, the Fund launched its inaugural Beautiful Forces grants in partnership with longtime collaborator Vital Voices (VV), awarding four Vital Voices network alumni for bold, community-focused projects spanning climate action, media equity, economic empowerment, and gender-based violence prevention.
Since its launch, ELELF has trained over 450 emerging leaders from more than 78 countries through the VV Visionaries Leadership Program.
ORIGINS
Launched in 2009, the Origins Green the PlanetTM Fund collaborates with environmental nonprofits, such as One Tree Planted, on tree planting efforts that benefit local communities and help address the impact of climate change. As of the end of fiscal 2025, the Origins Green the PlanetTM Fund has planted more than 2.3 million trees, helping to add greenery to underserved urban areas and create green belts within cities.
TOM FORD BEAUTY
In 2020, Tom Ford partnered with Lonely Whale to launch the TOM FORD Plastic Innovation Prize, the only global competition focused on creating scalable and biologically degradable alternatives to traditional thin-film plastic polybags. Sponsored also in partnership with The Estée Lauder Companies, the TOM FORD Plastic Innovation Accelerator is advancing awareness of thin-film plastic and accelerating market adoption of prize-winning seaweed-based alternatives. In fiscal 2025, The Accelerator received a gold Anthem Award in the Sustainability, Environment & Climate Partnership or Collaboration Awareness category, as well as a bronze Award and Community Voices Award in the Product, Innovation, or Service category. Created by The Webby Awards 20 years ago, The Anthem Awards honor the purpose and mission-driven work of people, companies, and organizations worldwide.
M·A·C
Through June 2025, M·A·C VIVA GLAM has raised over $534 million for charity since its launch in 1994—more than any other beauty brand globally—and continues to donate 100% of the selling price of every VIVA GLAM Lipstick to organizations advancing equality and healthy futures for all.
In fiscal 2025, M·A·C donated $4.5 million across 65 NGOs worldwide. The brand also released a special edition VIVA GLAM Lipglass in partnership with Grammy-winning artist and VIVA GLAM ambassador Kim Petras. Aptly named VIVA KIMmitment, the shimmering red gloss donates every cent raised to charities who are dedicated to driving equality for all.
VIVA GLAM’s expanded commitment to environmental equality and pledge to benefit the planet included continued support for Plastics for Change, a nonprofit that removes plastic waste from coastal communities in India while creating economic opportunity for local waste collectors.
Three decades in, VIVA GLAM remains one of the beauty industry’s most powerful philanthropic forces.
Footnote:
In addition to the previously mentioned initiatives, several of our brands have also achieved some of the highest levels of certification for social impact and sustainability efforts.
- B-Corp—Aveda and Le Labo carry B-Corp certifications
- Positive Luxury Butterfly Mark—TOM FORD BEAUTY and Balmain Beauty
