Developed and Created in Asia for the Unique Needs of Asian Skin
NEW YORK--(BUSINESS WIRE)--Oct. 3, 2012--
The Estée Lauder Companies (NYSE: EL) announced this week the
introduction of Osiao, a new brand developed for the unique needs of
Asian skin. Osiao is customized to address every individual’s unique
skin concerns to renew skin’s youthful luster and light. The brand was
ideated and developed at IdeaBank, a division of the BeautyBank
organization within The Estée Lauder Companies dedicated to new brand
development, in conjunction with key colleagues from the Company in Asia
and globally. The brand will debut exclusively in Hong Kong with Lane
Crawford at the Canton Road and Times Square locations, starting in mid
October. Simultaneously, the brand will launch with Cathay Pacific
Airways, in which a tailored selection of products will be offered on
their Hong Kong flights.
Key products in the Osiao Illuminating Regimen
“As a luxury skin care line developed in Asia, for the Asian woman,
Osiao delivers on what they have known for centuries: radiant skin
glowing from within is beautiful skin. We are thrilled to be able to
offer her a truly unique and customized line of products that meets her
desires,” says Veronique Gabai-Pinsky, Global Brand President, Aramis &
Designer Fragrances, BeautyBank and IdeaBank.
Five years ago experts at The Estée Lauder Companies Asia Innovation
Center in Shanghai, China, set out on a mission to bring to life what
Asians have always known – skin that reflects light is the truest
beauty. Knowing that Eastern philosophy and Western science can be
complementary in other fields, they applied the thinking to skin care
and the pursuit of skin radiance. The culmination of years of pioneering
innovation is Osiao.
Experts in Traditional Chinese Medicine, Western Dermatology and Product
Formulation Science from the East and the West joined together to form
The Osiao Asia Skin Institute and focus solely on the science of skin
light. They conducted extensive studies and in-depth analyses of the
skin of thousands of Asian women in China, Hong Kong, Japan and Korea.
These studies resulted in a unique understanding of the mechanisms of
skin and how to restore skin’s natural radiance.
The scientists and dermatologists of The Osiao Asia Skin Institute
created a complete protocol for optimum skin analysis: The Osiao
Diagnostic Method. This proprietary diagnostic approach accounts for
influencing factors both inside the skin and on its surface. Inspired by
both Chinese medicine and Western dermatology, The Osiao Diagnostic
Method measures an unprecedented range of parameters related to a
woman’s life, health and beauty, including age, lifestyle, environment,
stress, fatigue, body condition, skin condition, exercise and diet.
Now, for the first time, a specific recommendation of care can be
assigned according to an individual’s unique Skin Constitution™, along
with a customized treatment plan, to reveal skin’s true radiance. Osiao
features a collection of 19 SKUs designed for topical application and
complementary oral use, including the Inner Radiance Concentrate, a
serum, Inner Radiance Essence Lotion, a watery lotion, and the Inner
Radiance Beauty Tablets, all of which are specific to consumers based on
Skin Constitution™. Additional products include a collection of
rejuvenating moisturizers, cleansers and a mask. Products range from a
suggested retail price of HKD 350 to HKD 1480. For more information
about Osiao, visit osiao.com.
The Estée Lauder Companies Inc. is one of the world’s leading
manufacturers and marketers of quality skin care, makeup, fragrance and
hair care products. The Company’s products are sold in over 150
countries and territories under the following brand names: Estée Lauder,
Aramis, Clinique, Prescriptives, Lab Series, Origins, M•A•C, Bobbi
Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone,
Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!,
GoodSkin Labs, Grassroots Research Labs, Tom Ford, Coach, Ojon,
Smashbox, Ermenegildo Zegna, AERIN Beauty and Osiao.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50427919&lang=en
Source: The Estée Lauder Companies
BeautyBank Public Relations
Andra Mielnicki, +1-212-277-2278
[email protected]
or
Amy
Gerken, +1-212-277-2275
[email protected]
