HONG KONG--(BUSINESS WIRE)--Sep. 5, 2013--
Osiao, a new beauty brand developed for the unique needs and radiance
desires of Asian women, announced today its newest and exclusive
partnership with award winning actress and singer Miriam Yeung. As the
new brand spokesperson, Miriam will be featured prominently throughout
advertising and advertorials, PR, in-store and on the Osiao website.
Advertising will break in the October issues of beauty magazines on
newsstands now, showcasing the brand’s hero products and Miriam’s
personal favorites: the Inner Radiance Concentrate and Inner Radiance
Beauty Tablets.
“As a Skin Constitution™ 2, I’ve been using the Inner Radiance
Concentrate and Inner Radiance Beauty Tablets appropriate for my skin to
address both the need for inner and outer beauty, and I’m really seeing
great results. I’m glowing!” says Miriam Yeung. “My life is so hectic
between my family, work and travel schedule, and Osiao restores my
skin’s youthful radiance making it glow like never before. I am so
excited to work with a brand that understands my lifestyle and beliefs.”
From The Estée Lauder Companies and debuting exclusively in Hong Kong in
2012, Osiao is potent, precious and proven skincare. Featuring
scientifically advanced Western formulas and precious Chinese medicinal
ingredients, the collection of complementary topical and oral products
recaptures radiance to reveal luminous, lifted and lit-from-within skin
in just four weeks. “Miriam embodies the very spirit and principles that
make Osiao so special: balance, radiance and a holistic lifestyle,” says
Veronique Gabai-Pinsky, Global Brand President, Osiao. “Ms. Yeung not
only brings a youthful glow to Osiao, but her warm personality,
intelligence and true talent make her an inspiration for women
throughout Asia. Between her lifelong dedication to Chinese medicine,
her strong knowledge of Western medicine, and now being a mother, she
understands the necessity of leading a balanced and holistic lifestyle.
With Osiao, Miriam is now able to approach her skincare in this light.”
For Osiao, a brand developed in Asia for Asian women, relevancy in Asia
is paramount. “Partnering with Ms. Yeung demonstrates The Estée Lauder
Companies’ emphasis on the region and greater China, and a commitment to
the Asian woman as a strategic focus,” said Fabrice Weber, President of
The Estée Lauder Companies, Asia Pacific.
Osiao offers a specific recommendation of care according to each
individual’s unique Skin Constitution™, a holistic skin analysis
uncovered through the Osiao Diagnostic Method. In each precious product,
a recipe of Eastern ingredients, including Cordyceps, Rhodiola, Ginseng,
Ginko Biloba and Ganoderma, are identified to treat the root cause of
skin concerns and then combined with scientifically proven Western
ingredients in a patented Fusion-Fermentation process. Developed
exclusively by Osiao, this process is engineered with the power of
western science and dermatology to refine the essence of natural plant
extracts, making them ultra pure to bring key nutrients, proteins,
vitamins and minerals to skin. The result is lit-from-within radiance in
just four weeks.
Osiao features a collection of 20 SKUs designed for the specific needs
of Asian skin, including the Inner Radiance Concentrate, a serum, Inner
Radiance Essence Lotion, a watery lotion, and the Inner Radiance Beauty
Tablets, all of which are specific to consumers based on Skin
Constitution™. Additional products include a collection of rejuvenating
moisturizers, eye cream, cleansers and a mask. Products range from a
suggested retail price of HKD 350 to HKD 1480. To purchase Osiao, visit
the counters at the Lane Crawford Canton Road and Times Square
locations. For more information about Osiao, visit osiao.com.hk
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130904006746/en/
Source: The Estée Lauder Companies
Osiao Global Communications
Amy Gerken, + 1 212-277-2275
[email protected]