NEW YORK--(BUSINESS WIRE)--Nov. 15, 2014--
The Estée
Lauder brand today announced that it has signed Kendall Jenner,
fashion’s new breakout star and social media sensation. Kendall will
appear in digital, TV and print advertising campaigns and play an active
role in creating social media content that will live on Estée Lauder’s
channels as well as her own.
Behind the scenes on an Estée Lauder ad shoot with Kendall Jenner. Photo courtesy of Estée Lauder (Photo: Business Wire)
“Bridging the worlds of high fashion, entertainment and social media,
Kendall is a modern beauty who represents a whole new generation of
women who live, breathe and share beauty, fashion and life 24/7, on
their own terms, in a visually compelling way,” said Jane Hertzmark
Hudis, Global Brand President, Estée Lauder. “She is the ultimate
instagirl, and we are excited to leverage her image, voice, energy and
extraordinary social media power to introduce Estée Lauder to millions
of young women around the world.”
"It honestly feels like a dream to represent such an iconic beauty brand
— it is an incredible honor and quite humbling," said Kendall Jenner. "I
found out when I was backstage at Paris fashion week, and all this time
I've had to keep the news top secret. I am so excited to share it now
and be part of Estée Lauder."
Kendall has an astounding social media following of over 30 million fans
across Instagram, Twitter and Facebook, placing her as the number one
model on social media1 with a fast-growing global audience.
In the last year, Kendall has also experienced a meteoric rise in the
beauty and fashion arena, marked by the Estée Lauder signing as well as
a 13-page fashion feature in the December issue of American Vogue
shot by Patrick Demarchelier.
Kendall made her fashion week debut in February, walking in Marc
Jacobs's fall/winter 2014 show. Her haute couture debut at Chanel
quickly followed, as did her first high-profile advertising campaign for
Givenchy fall/ winter 2014. She has since walked for leading designers
such as Balmain, Dolce & Gabbana and Fendi, and graced the red carpets
of the world’s most fashionable events including the Met Gala, Cannes
Film Festival and MTV Video Music Awards.
Kendall has already worked with some of the industry's most influential
fashion photographers such as Patrick Demarchelier, Mert & Marcus, Mario
Sorrenti and Mikael Janssen, and has appeared in magazines from the
avant garde Love to fashion bible Vogue Paris, W and an
eight-page editorial in Interview that crashed its website when
it went live.
Kendall is a long-time supporter of the Ryan Seacrest Foundation, a
non-profit 501(c)(3) organization dedicated to inspiring today’s youth
through entertainment and education focused initiatives.
About Estée Lauder
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc.
Sold in more than 150 countries and territories, Estée Lauder is known
for technologically advanced, high-performance products with a
reputation for innovation, sophistication, glamour and superior quality.
Estée Lauder produces some of the world’s most iconic skincare, makeup
and fragrance products, which are loved by women around the world.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141115005011/en/
Source: Estée Lauder
Estée Lauder
Tara Eisenberg, 212-572-4337
[email protected]
or
Twitter:
@esteelauder
