Bobbi Brown Cosmetics Launches in the U.S. Amazon Premium Beauty Store
Renowned for its skin-first philosophy, Bobbi Brown brings its timeless approach to makeup to Amazon, offering trusted essentials to customers everywhere.
Press Release, Dec 11, 2025
NEW YORK, NY – (December 11, 2025) - Bobbi Brown Cosmetics announces its debut in the U.S. Amazon Premium Beauty store, marking a new milestone in the brand’s mission to empower women with beauty that feels effortless and celebrates natural beauty. Rooted in its skin-first philosophy, Bobbi Brown creates simple, easy-to-use solutions that fit seamlessly into real life and make you feel put together. With this launch, Bobbi Brown is meeting customers where they already shop, making its iconic complexion, lip, and skincare-enhanced makeup staples, including the beloved Vitamin Enriched Face Base, Long Wear Cream Shadow Stick, and Weightless Skin Foundation, more accessible than ever.
“At Bobbi Brown, we’ve always understood that customers want products that work with their lives—not against them,” said Lahnie Strange, Senior Vice President, Global General Manager, Bobbi Brown Cosmetics. “That’s why we continue to innovate formulas that respect and enhance your natural beauty while making routines easier. Launching in the U.S. Amazon Premium Beauty store allows us to bring that promise to even more customers, offering trusted essentials designed with their needs in mind.”
Consumers in the U.S. can now discover and shop Bobbi Brown Cosmetics directly in the Amazon Premium Beauty store, a curated destination that offers reliable, fast shipping, free for Prime members, and a seamless shopping experience.
Bobbi Brown Cosmetics joins The Estée Lauder Companies’ growing portfolio of prestige beauty brands available in the U.S. Amazon Premium Beauty store, furthering its mission to meet beauty enthusiasts where they are—digitally, conveniently, and authentically.
Shop Bobbi Brown now in the U.S. Amazon Premium Beauty store at www.amazon.com/bobbibrown
About Bobbi Brown Cosmetics
EFFORTLESS MAKEUP. NATURAL BEAUTY.
Founded by a New York makeup artist in 1991, we helped change the face of beauty with a natural looking approach to makeup that rallied everyone to not only be who you are—but also own how you look.
And while our roots are in artistry, our aim has always been ease. Life-proof products, just-right shades, and effortless routines that enhance your natural beauty. Because putting a few products together is all it should take to feel put together.
About The Estée Lauder Companies
The Estée Lauder Companies Inc. (ELC) is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Press Contacts Bobbi Brown Eileen Dautruche [email protected]
The Estée Lauder Companies Amy Juaristi [email protected]
Investor Relations Rainey Mancini [email protected]