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Breast Cancer Campaign

The Breast Cancer Campaign

The Estée Lauder Companies’ Breast Cancer Campaign (The Campaign) unites and inspires people globally in its mission to help create a breast cancer-free world for all. Founded in 1992 by the late Evelyn H. Lauder with the launch of the iconic Pink Ribbon, The Campaign is The Estée Lauder Companies’ largest corporate social impact program. Together, The Campaign and The Estée Lauder Companies Charitable Foundation have funded more than $144 million for lifesaving global research, education, and medical services with more than $114 million funding medical research through the Breast Cancer Research Foundation® (BCRF). BCRF is dedicated to advancing the world’s most promising research to eradicate breast cancer.

Read about the The Estée Lauder Companies’ Breast Cancer Campaign in Francais, Español, Italiano, 用中文阅读本页, このページを日本語で読む.




Breast Care is Self-Care

As The Campaign looks to the future, it will continue to build on the company's heritage by funding cutting-edge research and health services while shifting the conversation from awareness to action through a unifying message: Breast Care is Self-Care. By redefining self-care to include proactive breast health, women can make life-saving measures part of their everyday wellness routines.

Breast Cancer Prevention and Early Detection

Although there are several breast cancer risk factors that cannot be controlled, such as genetics and age, there are measures women can take reduce their likelihood of developing the disease and enhance the chances of early detection. Here are some actions women can take*:


*Breast Cancer Research Foundation, 2025. If you have questions regarding your individual health, please contact your doctor.

Personal Risk

Talk to your doctor about your breast cancer risk, including family history, age of first menstrual period, and breast density. They may recommend early or additional screenings based on this. A helpful tool to understand your risk is the Tyrer-Cuzick Breast Cancer Risk Assessment Calculator.

Screenings

Make an appointment for an annual mammogram and/or other screenings once you reach the recommended age in your country or when recommended by your doctor based on personal risk.

Breast Self-Exams

Get to know what’s normal for your breasts by doing a monthly self-check exam. Call your doctor if you experience any changes.

Signs & Symptoms

Recognize the signs and symptoms of breast cancer.

Healthy Habits

Maintain a healthy weight through a balanced, plant forward diet and regular physical activity. Quit smoking and limit alcohol consumption.

Stay Informed & Advocate for Yourself

Keep up with the latest research and guidelines on breast cancer prevention and early detection. Be proactive in discussing any concerns with your doctor and advocating for appropriate care based on your personal risk.

See How You Can Make an Impact:

Our Impact

Mrs. Evelyn H. Lauder partners with then Self magazine’s Editor-in-Chief, Alexandra Penney, to co-create the Pink Ribbon. Evelyn launches The Breast Cancer Awareness (BCA) Campaign and in 1993, the Breast Cancer Research Foundation (BCRF).

For more than 30 years, The Campaign has funded lifesaving global research through BCRF. BCRF research grants supported by ELC span the entire continuum of breast cancer research, from understanding basic cell biology to developing new diagnostic tests and enhancing patient quality-of- life during and after treatment.

For The Campaign’s 30th Anniversary in 2022, The Estée Lauder Companies Charitable Foundation committed $15 million over 5 years to BCRF to fund research aimed at reducing breast cancer disparities & improving outcomes in Black women.

Elizabeth Hurley becomes Spokesmodel for The Estée Lauder Companies’ Breast Cancer Campaign.

In Brazil, ELC focuses on education and giving back by hosting roundtables and volunteer opportunities with local non-profit partner America Amiga.

Evelyn H. Lauder launches The Global Landmark Illuminations Initiative to focus attention on the importance of breast health and early detection. 26 landmarks in 22 countries are symbolically lit in bright pink lights.

In China, ELC commemorated the 20th anniversary of The Campaign in 2023, announcing a 3-year partnership with China Women’s Development Foundation to launch the Breast Cancer Care Program.

More than 40 of the world's First Ladies and other dignitaries participate in the Global Landmark Illuminations Initiative, officiating at ceremonies to bathe significant global landmarks in pink lights.

In France, ELC continues to fund breast cancer research through its 20+ year partnership with co-founded non-profit Ruban Rose.

The Ribbon of Light Campaign launches with hundreds of "human ribbons" populating parks, college campuses and plazas worldwide.

The Korean Cancer Society is ELC’s long-standing partner in Korea, where the company supports the development of public education programs and medical services for patients with limited resources.

A new initiative encourages countries and territories to designate their own World Pink Ribbon Ambassadors (WPRA), to help defeat breast cancer. First Ladies, politicians and celebrities worldwide are honored with designations.

In the United Kingdom, The Campaign continues to support London’s first-ever specialized breast cancer center, Future Dreams House, which offers personalized patient services.

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