United States
The Breast Cancer Campaign
The Breast Cancer Campaign
The Estée Lauder Companies’ Breast Cancer Campaign unites and inspires people globally in The Campaign’s mission to create a breast cancer-free world. Founded in 1992 by the late Evelyn H. Lauder with the launch of the iconic Pink Ribbon, The Breast Cancer Campaign is The Estée Lauder Companies’ largest corporate social impact program and supported by our employees worldwide. The Breast Cancer Campaign has raised more than $99 million to support global research, education and medical services, with more than $80 million funding 321 medical research grants through the Breast Cancer Research Foundation® (BCRF).
In This Section
It's more than a ribbon. It unites Us.
#TimeToEndBreastCancer
The 2020 Breast Cancer Campaign
#TimeToEndBreastCancer
Around the world, we are experiencing challenging times living amidst the coronavirus pandemic. This is true for all of those impacted by the disease, especially the breast cancer community, which now faces increased risk and vulnerability. But these days have also brought a renewed sense of unity, hope and inclusivity, as we all join together. At The Estée Lauder Companies, it has only reaffirmed how crucial it is to support one another as well as medical research, all of those currently living with breast cancer, vulnerable groups who may face a disparity in access to healthcare, and the doctors, nurses and caretakers on the front lines.
Though we know the world has changed, our Breast Cancer Campaign’s steadfast commitment to end breast cancer in our lifetime is stronger than ever. We continue to rally people everywhere, all inspired by our mission. It’s #TimeToEndBreastCancer.
It’s more than a ribbon. It unites us.
The Pink Ribbon is a globally recognized symbol for breast cancer, however, what it represents goes so much further. That’s why this year, The Campaign’s creative features a single, bold Pink Ribbon. It’s what unites us, what brings us hope, and what symbolizes our fight for a cure. It’s a movement, it’s a representation of our diverse global community, and it honors each and every one of us touched by this disease: patients, loved ones, caregivers, doctors, thrivers, advocates and more.
It’s more than a ribbon. It unites us.
Our mission to create a breast cancer-free world is stronger than ever as we continue to fund global research, education and medical services. Because it’s always been more than a ribbon.
Evelyn H. Lauder
Founder
The Estée Lauder Companies’
Breast Cancer Campaign and the Breast Cancer Research Foundation (BCRF)
The Start of a Movement
The Estée Lauder Companies’ Breast Cancer Campaign remains rooted in its mission to create a breast cancer-free world – a vision that Evelyn H. Lauder set in motion for the long term over 25 years ago when she co-created the iconic Pink Ribbon and started The Campaign in 1992.
It really is something that can never be done by any one person; it has to be done by a group.
Evelyn H. Lauder
Our Commitment
Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer1 – and we believe that’s far too many. Through our unwavering support of funding breast cancer research, education and medical services, The Estée Lauder Companies’ global commitment is stronger than ever. In the U.S., breast cancer mortality rates have decreased by 40% among women since the late 1980s2, and today, there are more than 3.8 million breast cancer survivors.2 Since its inception, The Campaign has been a key part of the equation – inspiring hope not only in patients, but in the millions of people touched every year by breast cancer.
We are united to create a breast cancer-free world until no one loses their life to this disease. Together, we will raise funds, educate, support, and make a real impact to bring us closer to our mission.
1 Derived from GLOBOCAN Facts and Figures 2018
2 American Cancer Society Facts and Figures 2019-2020
Our Brands
The Estée Lauder Companies’ iconic brands proudly support our mission to create a breast cancer-free world and raise funds for the Breast Cancer Research Foundation® (BCRF).
Our Impact
Raised more than
$99 Million
globally for lifesaving research, education, and medical services.
Funded
321 Medical
Research Grants
through the Breast Cancer
Research Foundation (BCRF).
($80 million of total funds raised)
Distributed approximately
173 Million
pink ribbons at our brands’ beauty counters worldwide
Supports more than
60 Breast Cancer
Organizations
around the globe
Our Global Ambassadors
William P. Lauder
Executive Chairman
The Estée Lauder Companies Inc.
Q&A
William P. Lauder proudly champions The Breast Cancer Campaign’s mission to create a breast cancer-free world and continues to honor the legacy of his late mother Evelyn H. Lauder, who founded The Campaign 28 years ago. Lauder is also the Co-Chairman of the Breast Cancer Research Foundation. Lauder’s passion for ending breast cancer continues to drive funding, ignite conversation and empower the Campaign’s global community.
The Breast Cancer Campaign represents the best of who we are as a company.
William P. Lauder
Elizabeth Hurley
Global Ambassador
The Estée Lauder Companies’
Breast Cancer Campaign
Q&A
In addition to serving as the Global Ambassador for The Estée Lauder Companies’ Breast Cancer Campaign, Elizabeth Hurley is an actor, model, swimwear designer, farmer and mother. Since signing as an Estée Lauder spokesmodel in 1995, she has embodied the late Evelyn H. Lauder’s passion for speaking openly about breast health and raising funds globally to find a cure.
Being a part of the movement to end breast cancer is my most meaningful work. I’ve seen the tremendous progress made through the research we have funded, and spoken to many leaders in the field who all tell me the same thing—that we must continue to fund research to advance science, treatments, and care, to bring us closer to a cure.
Elizabeth Hurley
Fabrizio Freda
President and Chief Executive Officer
The Estée Lauder Companies Inc.
Q&A
Fabrizio Freda continues to embrace The Breast Cancer Campaign, The Estée Lauder Companies’ largest corporate social impact program, as a hallmark of the company’s long-term, socially responsible values. The Campaign is an authentic reflection of our family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit and fearless persistence. He encourages employees, consumers and all stakeholders to unite together to support The Campaign, driving social impact worldwide to create a breast cancer-free world.
Particularly during challenging moments, we are reminded of our responsibilities as global citizens to protect the health and wellness of our employees and the communities in which we operate. Our values continue to guide us as we create positive change by supporting all those touched by breast cancer.
Fabrizio Freda
Bari Seiden-Young
Senior Vice President
Global Corporate Communications, Citizenship & Sustainability
The Estée Lauder Companies Inc.
Bari Seiden-Young
Senior Vice President
Global Corporate Communications, Citizenship & Sustainability
The Estée Lauder Companies Inc.
Q&A
Bari Seiden-Young leads Global Corporate Citizenship and Sustainability communications for The Estée Lauder Companies, of which The Breast Cancer Campaign is a key cornerstone. She is also on the Advisory Board of the Breast Cancer Research Foundation. Her passion for The Campaign and its mission has led to transformative global impact through increased action, fundraising and awareness since she assumed leadership of The Campaign in 2010.
I am honored to lead a Campaign that rallies communities everywhere to fund life-saving scientific research and education leading to breakthroughs that bring us closer to creating a world without breast cancer.
Bari Seiden-Young
