United States

Introducing Beauty Reimagined

Introducing Beauty Reimagined

Stéphane de La Faverie unveils Beauty Reimagined, a bold strategic vision to restore the company’s sustainable sales growth and achieve stronger profitability as it aims to become the best consumer-centric prestige beauty company.

"Today, we are excited to launch Beauty Reimagined, a bold strategic vision to restore sustainable sales growth and achieve a solid double-digit adjusted operating margin over the next few years as we aim to become the best consumer-centric prestige beauty company," said Stéphane de La Faverie, President and Chief Executive Officer. "We are significantly transforming our operating model to be leaner, faster, and more agile, while taking decisive actions to expand consumer coverage, step-change innovation, and increase consumer-facing investments to better capture growth and drive profitability. Together with our talented employees, fundamental values, and incredible brands, Beauty Reimagined positions us to lead the prestige beauty industry once again," says Stéphane de La Faverie.

We invite you to watch the 4 videos below to learn more about the strategic vision and action plan priorities for Beauty Reimagined.

Watch to learn more about Beauty Reimagined, a bold strategic vision and action plan as we aim to become the best consumer-centric prestige beauty company.

THE COMPANY’S ACTION PLAN PRIORITIES FOR BEAUTY REIMAGINED

  • Accelerate best-in-class consumer coverage: Put the consumer at the heart of our business and rapidly expand our portfolio presence in consumer-preferred, high-growth channels, markets, media and price tiers to participate in key growth opportunities in prestige beauty.
  • Create transformative innovation: Step-change innovation across prestige price tiers, to deliver fast- to-market, on-trend innovation focused on in-demand subcategories, benefits, and occasions.
  • Boost consumer-facing investments: Increase visible advertising spending, optimize marketing programs and eliminate low-return activities to accelerate new consumer acquisition.
  • Fuel sustainable growth through bold efficiencies: Expand Profit Recovery and Growth Plan to:
    • Address the impact of further volume deleverage since its inception, by (i) adopting a more competitive approach to procurement by further consolidating spending and strategically re- evaluating key supplier relationships, (ii) improving supply chain network efficiencies, and (iii) outsourcing of select services.
    • Fund consumer-facing investments to drive sales growth and position the Company for an accelerated return to a solid double-digit adjusted operating margin over the next few years.
  • Reimagine the way we work: Remove complexity and simplify how we work to (i) allow greater focus on execution excellence for the consumer, (ii) unburden our smaller brands so that they can be more successful in our organization, while driving greater benefits of scale for our larger brands, and (iii) empower faster decision-making, in part through a flatter and leaner organization.

Watch the videos below about Our Consumer, Our Operations, and One Team to learn more about our action plan for Beauty Reimagined.

Our Consumer: We must be obsessed with our consumer to reimagine beauty for generations to come.

Our Operations: We're embarking on the biggest operational transformation in our company's history, optimizing and streamlining the way we work so we can invest in growth.

One Team: To achieve our bold Beauty Reimagined goals, we must be organized effectively and efficiently, to allow greater focus on execution excellence for the consumer and make the greatest impact.

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